Sorting Through The Chaos of Expanding Into New Cannabis Markets
By Bethany Moore
April 25, 2022
/ Education

Sorting Through The Chaos of Expanding Into New Cannabis Markets

Tune in to learn more about sorting through the chaos of expanding into new cannabis markets with Jennifer Spanos from CannaBusiness ERP today on Cannabis Radio. Jennifer Spanos is the VP of Product and Vertical Strategy at CannaBusiness ERP. She has 15+ years of experience in cannabis and food software and operations, working to maximize the efficiency and profitability of customers’ businesses. Jennifer started out doing research and development for food companies, launching new products across North America. She is currently based in Ottawa, Canada, and has a Bachelor of Science in Food Science from the University of Guelph. CannaBusiness ERP is the go-to answer for cannabis cultivators and processors seeking a software platform to manage their entire business. More than basic seed-to-sale or compliance-only software, CannaBusiness ERP tracks production, inventory, sales, finance, quality, and clients.

Emerging Markets are a really exciting opportunity here in the United States and we imagine the same in Canada. In just the last few years of legal cannabis, we’ve seen the growth in our industry to the point where MSOs are now stepping up and out and expanding into new states. This kind of move is a great sign for our industry overall, but it isn’t as easy as it sounds. So, we imagine being a large cannabis company that’s well established in a single state, like California or Colorado, for example, getting to the point where you’re ready to bring your product to a new state like Massachusetts. New York in particular right now is still sorting out their regulations. We dive into what the process is like for an operator, as well as what they should know in order to set themselves up for success.


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