Maximizing Cannabis Marketing ROI: Key Insights from NCIA’s Latest Webinar

In an increasingly competitive cannabis market, understanding how to measure and maximize your marketing and PR efforts is essential. Our latest Industry Essentials webinar brought together top industry experts from NCIA’s Marketing & Advertising Committee to break down effective strategies for increasing visibility, proving ROI, and aligning marketing efforts with business growth.

Key takeaways from the discussion included:

• PR isn’t just about press—it’s about measurable business impact. Understanding how earned media translates to sales and brand credibility is crucial.
• Data-driven marketing decisions lead to stronger ROI. Identifying the right KPIs ensures you’re focusing on what truly moves the needle.
• A strong brand strategy outperforms disconnected tactics. Thoughtful, integrated campaigns create long-term success rather than short-term spikes.

Access Exclusive Resources from Our Panelists

📺 Watch the full webinar on demand: Register Now

📖 Learn how to measure PR success: Avaans Media’s Guide for CMOs

📊 Optimize your marketing strategy: Get a free audit & consultation from Hybrid Marketing

🔢 Put your numbers to work: Try the KPI Calculator

Stay ahead of industry trends and ensure your marketing efforts deliver real results. Catch the replay now and level up your strategy!