Guest Post: Making A Case For Edibles

By Jaime Lewis, Founder and CEO, Mountain Medicine

I began my career as a professional chef at high-end, Michelin Star restaurants in San Francisco. I worked with phenomenal chefs, and I always had the goal of being a James Beard award-winning chef. Cooking was my passion, and I learned from the best about sourcing ingredients and creativity in the kitchen.

Action Shot_08_Jennifer Olson When I was cooking, the Bay Area was home to a new sustainability movement that focused on local ingredients. Pioneering chefs like food activist Alice Waters led a sustainable revolution that spread across the country. Local, seasonal cooking has replaced elaborate neo-classical cuisine. Diners want to know where their ingredients are from, and why the chef has chosen a specific preparation. Our cooking at home is more aware too.

I was thinking about ingredients and recipes a decade ago, when I got involved with cannabis edible products. A friend approached me about making edibles when his father, a cannabis patient living with HIV/AIDS, could no longer smoke. Pharmaceutical medications prescribed to patients for wasting syndrome and other complications from HIV/AIDS caused nausea, and cannabis proved an effective counterbalance.

I started getting positive feedback on my edibles’ effectiveness for pain, nausea, sleep problems, stress, depression, and end-of-life transitions for those in hospice. I remember a call from a patient who was on the edge of tears because cannabis allowed them to enjoy breakfast. I saw what a beautiful thing it is to ease people’s suffering, and I was all in from that point on.

Pie Bars w Fruit Package_Jennifer Olson (1) At a recent event, I spoke with a woman about her catering services, a service that pairs fine dining with smoked flower. When I asked about using cannabis as an ingredient, psychoactive or not, she said it was “too dangerous.”

I realized that even though Colorado has had adult-use cannabis for more than two years, and medical cannabis for longer, there’s still so much fear about edibles. Media attention on a few bad actors is keeping consumers away from a cannabis product with incredible potential for good.

Edibles producers are waging a constant battle against misinformation. Legislators react to perceived public concern by over-regulating our sector. Regulation is relentless: new measures take shape before we have time to measure existing rules’ effectiveness. Edibles companies struggle for survival as new, hastily crafted, fear-based regulations are enacted.

Over-regulation has become counter-productive. Our concerns about restrictive standards for marking, stamping, and packaging limit our ability to be creative with ingredients and presentation. As a chef, it’s disheartening.

Honey Sticks with Jar_Jennifer Olson (1) Mountain Medicine recently became the first edibles company to co-brand with a mainstream (non-cannabis) food manufacturer. On my constant hunt for the best local ingredients, I discovered Highland Honey, a beautiful, locally sourced raw honey from Boulder. I was lucky that the owner aligns with my values and beliefs about local ingredients and cannabis as medicine. Sadly, regulatory hurdles, liability, and image concerns keep exciting partnerships out of reach for edibles producers and the industry as a whole.

It’s frustrating to create a great product and make it bend to regulations that prioritize fear over food quality. As legislators attempt to protect consumers, edibles are treated more like poison than food, and patients lose access to quality products.

As I expand my business, I’m often advised not to mention edibles. Cannabis is normalizing, but there’s still a huge stigma attached to edibles. Irrational fear keeps consumers away from the healthiest, most controlled way to consume cannabis. I’ve seen first-hand the incredible impact edibles can have on quality of life, but I worry that patients won’t have the chance to experience it themselves.

Activists have endured a difficult, decades-long battle for any access to cannabis. The fight we are facing now for access to edibles will be just as difficult.

As cannabis enters the mainstream, our entire society is beginning to understand the many positive effects of cannabis. We fought for decades to bring the truth about this amazing plant to light, but current perceptions about edibles make it clear that it’s not over yet. Our challenge now is to shape the conversation about these products and the relief they bring. The freedom to consume cannabis is critical, but the fight for access to quality products will shape this industry’s future for many decades to come.

Jaime Lewis has more than nine years of experience managing the production of medical marijuana-infused products (MIP), as well as all facets of managing and operating a medical and recreational marijuana dispensary. A California Culinary Academy graduate, she’s worked in many highly acclaimed kitchens, including serving as the executive chef of a Michelin-rated three-star restaurant in San Francisco. She began creating medical marijuana edibles for HIV/AIDS patients in California in 2006 as part of a Compassion Co-op.

In 2009, Jaime moved to Colorado and founded Mountain Medicine, a medical marijuana-infused product manufacturer. Mountain Medicine supplies high-quality medical and recreational marijuana edibles and products to a number of dispensaries throughout the state. As the founder and executive chef, Jaime designed the commercial kitchen and supervised its start-to-finish construction. She developed recipes leading to a variety of product lines to meet patients’ individual needs and developed product packaging that favors discreet design on behalf of patient confidentiality and safety.

Jaime is responsible for strategic planning and business development, policy development and governmental affairs, marketing and serves as the community liaison to demonstrate good corporate citizenship.

Jaime is an active member of the cannabis community. She is one of the founders and serves as the Chair of the Cannabis Business Alliance, as well as chairing the board of the National Cannabis Industry Association. Jaime takes great pride in changing the conversation around safe and responsible cannabis use both in the state of Colorado and on the national level.

Video Newsletter: We’re going to D.C. in May, and so should you…

One of our most impactful events of the year is just two months away, and NCIA wants you to be there with us in Washington, D.C.

In this month’s video newsletter, hear from NCIA executive director Aaron Smith, as well as NCIA members Steve DeAngelo of Harborside Health Center, Jaime Lewis of Mountain Medicine, Brian Caldwell of Triple C Collective, and Ean Seeb of Denver Relief, as they share their stories about joining NCIA on Capitol Hill for our annual Cannabis Industry Lobby Days.

To make the most out of the Lobby Days experience, register early so that we can begin the process of setting up meetings for you on the Hill. Members who register before April 30th will be entered to win admission and travel expenses for two at NCIA’s Cannabis Business Summit & Expo, including airfare and lodging.

Guest Post: NCIA Board Chair Reflects on the Past Five Years

by Jaime Lewis, Mountain Medicine

Dear cannabis colleagues, NCIAlogo_color_url

I don’t know about you, but I cannot believe that it has been five years since Aaron Smith approached me with the idea of building a national trade association for the cannabis industry. Now, five years later, the National Cannabis Industry Association has become just that for us, and then some.

I’ve been witness to some incredible growth within the cannabis industry since NCIA was established in 2010. With the passage of full adult-use measures in four states and the continual growth of support within the halls of Congress, we have effectively been noticed as a legitimate industry that is gaining respect and recognition across the country.

It’s an amazing honor to have been involved from the very beginning – from attending the very first NCIA Lobby Day in Washington, D.C., to now serving as the chair of NCIA’s Board of Directors. All of us cannabis business leaders should be so proud to have effectively changed the conversation around our work, proving that we are a responsible and politically engaged industry. And we certainly have NCIA to thank for building a community of respected business owners and for fighting for this industry on the federal level for these past five years.

I invite you to come celebrate with me, share some laughs, and reflect on the last half-decade at Looking Back, Moving Forward – NCIA’s 5th Anniversary Celebration. Taking place on November 11 at the LiNQ Hotel & Casino in Las Vegas, the night will be be an unforgettable celebration of where we’ve been and what we have to look forward to in the years ahead.

I am excited to celebrate with you!

Sincerely,
Jaime Lewis
Owner, Mountain Medicine
Chair, National Cannabis Industry Association Board of Directors

Jaime Lewis is the founder and owner of Mountain Medicine, a leading marijuana provider in Colorado renowned for its quality products, patient services, community engagement, and philanthropic efforts.

Since 2010, she has applied industry best practices to advance the company’s mission to provide safe and legal access to marijuana infused products and improves patient quality of life through the therapeutic benefits of marijuana. Jaime’s business management and entrepreneurial skills have contributed to Mountain Medicine success. In addition she has experience in retail and Medical marijuana dispensary in Denver, with a background in culinary arts, Jaime’s career trajectory into the medical marijuana industry began by creating compassion edibles for HIV/AIDs patients in San Francisco. In 2009, she moved to Colorado and founded Mountain Medicine, a marijuana-infused product manufacturer. She continues to oversee product development, quality control, and product consistency – the main tenants of the philosophy behind the company she founded.

Jaime is founder and Chair of the Cannabis Business Alliance (CBA), which serves as the policy voice for the cannabis industry in Colorado. CBA reflects her priority to develop sound policies and respect for the industry as it grows. She is a current board member of the National Cannabis Industry Association and has been active in campaigns to advance the interest of the industry. As a business woman and industry advocate, her participation in these organizations reflects her passion and commitment to support responsible industry policies, promote patient access, and enhance the emerging industry’s role in the economy.