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Advocacy
/ Community
/ Education

In Studio at #CannaBizSummit: Next Level Edibles and BALCA

Listen to this special episode of NCIA's Cannabis Industry Voice, brought to you from the podcast studio on the show floor of the 7th Annual Cannabis Business Summit & Expo held December 15-17, 2021, in San Francisco, CA, with your host, Bethany Moore! Also, don’t forget about NCIA’s 8th Annual Cannabis Business Summit & Expo in San Francisco this July 20-22!
Brothers Anthony Jenkins and Cartier Jenkins share a similar experience with depression and anxiety/PTSD. Anthony was diagnosed with depression and anxiety after hitting a low point during the 2007 recession and Cartier was diagnosed with depression and PTSD after returning from military duty overseas. When they were prescribed medications, both found that the artificially made products made them feel worse and did not provide therapeutic relief. Thus, they felt hopeless about their conditions, that is, until they discovered the healing benefits of cannabis. Drawing from his interest in baking from a young age, Anthony began infusing his gourmet creations, providing a delicious (yes, absolutely drool-worthy) and discreet way to medicate without the stigma of other cannabis vehicles such as a blunt. Cartier, on the other hand, became passionate about the cannabis cultivation/distribution process and entered the industry as a broker, gaining invaluable knowledge and expertise on the plant itself. Thus, the origin of Next Level Edibles and their hand-crafted gourmet edibles infused with high-quality cannabinoids and terpenes, and in the process, the birth of their infused coconut oil. Now, asides from their critically-acclaimed baked goods, their cannabis oil provides the home chef a way to create their own infused delicacies. Alvaro Portillo has worked in the legal California cannabis industry for the last 6 years. He fell in love with the cannabis industry after seeing all of the benefits and positive impacts that the plants have on the lives of patients, family, and friends. Alvaro has had the opportunity to help set up a company in the California legal market in operations and learn how to grow cannabis from a scientific standpoint. He was involved in the design of the facility and helped with the implementation of standard operating procedures from cloning and propagation to pheno hunting, flowering harvesting, curing, and packaging with compliance. And ensure that only the best products are taken to market time after time. Alvaro is currently working on his own business plan to fill the needs of an ever-changing cannabis market. In his new role as BALCA Latin America Director, he has the opportunity to create relationships in Latin America with like-minded companies and organizations in the cannabis industry.  

Advocacy
/ Community
/ Education

The Full Spectrum of the Hemp Industry with NCIA’s Hemp Committee

Tune in to this episode to learn more about the full spectrum and gray areas of the hemp industry with NCIA's Hemp Committee, including Liz Mason and Keith Butler. Liz Mason is the Director of Operations at Aurum Labs and Aurum Hemp. Both companies focus on compliance testing for Marijuana and Industrial Hemp products. They were one of the first certified cannabis testing labs in Colorado and in the U.S. They are USDA, ISO 17025 accredited, and Colorado state-certified. Keith was brought into the world of cannabis advocacy in 1979 and in 1987 joined the hemp revolution started by Jack Herer. Beginning his first formulations company in the early 90’s manufacturing supplements Keith has never stopped learning from the natural world. With backgrounds in law, science, manufacturing, and distribution Keith has traveled the world as an ambassador of the plant. In 2019 Keith co-founded OP Innovates which stands for Our Plant, Our Planet to manufacture and distribute products utilizing the natural absorption methods of Naturia+™ an organic Patent-Pending cannabinoid delivery method Keith co-invented.  

Community

Anthony Jenkins, Jr. | Next Level Edibles

Each week Khadijah Adams hosts cannabis industry operators, advocates, and allies to discuss issues related to social equity and highlight their experiences, challenges and success stories as people of color in the cannabis industry. This episode, Khadijah is joined by Anthony Jenkins, Jr., CEO and Co-Founder of Next Level Edibles. #BlackLivesMatter #StopAsianHate #CannabisIsEssential © 2022 National Cannabis Industry Association and NCIA Diversity, Equity, Inclusion Committee

Education

SEO Optimization for Cannabis Websites with Dmytro Syvak

Learn more about SEO Optimization for Cannabis Websites with Dmytro Syvak, Business Development Specialist at MjSeo Agency. The mission of MjSeo agency’s cannabis marketing experts is to help customers become world-famous by means of a well-thought-out SEO strategy, and increase their profits hundreds of times. MjSeo exclusively focuses on SEO strategies for the cannabis segment. It offers tailored services, including customer needs analysis and SEO. Its customers have seen their traffic surge and their websites have risen to the top of search engine rankings. The company’s personalized promotional tactics help companies thrive in the digital space. Keyword Research is just one of the many SEO instruments that can help to attract more customers. Keywords help users find your website and allow search engines to rank it. But it is not a good idea to just stuff the page with keywords — you can be banned for this because search engines become even more advanced. Think about your target audience, what products or services are they interested in, how will they look for it? You can also use various online tools that help collect keywords. If you have a website, the first step would be Technical Audit, as this plays an important aspect of future optimization. You could have great links, good content, but if the website has a poor technical part, the search engine would not recommend it. The funny part here is that when you tell someone that the technical part needs to be done first they think it is something complicated and not important.

Education

Dr. Kaya | 40 Acres & A Dispensary

Each week Khadijah Adams hosts cannabis industry operators, advocates, and allies to discuss issues related to social equity and highlight their experiences, challenges and success stories as people of color in the cannabis industry. This episode, Khadijah is joined by Dr. Kaya, founder of 40 Acres & a Dispensary. #BlackLivesMatter #StopAsianHate #CannabisIsEssential © 2021 National Cannabis Industry Association and NCIA Diversity, Equity, Inclusion Committee

Education

Carmen Toal | Canna Koala Group

Each week Khadijah Adams hosts cannabis industry operators, advocates, and allies to discuss issues related to social equity and highlight their experiences, challenges and success stories as people of color in the cannabis industry. This episode, Khadijah is joined by Carmen Toal, CEO of Canna Koala Group. #BlackLivesMatter #StopAsianHate #CannabisIsEssential © 2021 National Cannabis Industry Association and NCIA Diversity, Equity, Inclusion Committee

Advocacy
/ Community
/ Education

Perspectives on Social Equity in Cannabis and R&D Horizons

Learn more about Perspectives on Social Equity in Cannabis and R&D Horizons with Jim Makoso of Lucid Labs in this episode. We saw Jim at #MWCannaBizCon in Detroit recently where we hosted a social equity workshop and Jim and I chatted a lot about what’s happening in the industry. NCIA has a DEI Committee as well as a DEI Scholarship Program for licensees. We start by talking about those state-by-state programs that are writing social equity licensing provisions into their state laws at the get-go rather than as an afterthought. Massachusetts was one of the first to do so. That’s an encouraging step in the right direction at the state level. In Jim’s home state in Washington, there are still some struggles there in getting full equity in their cannabis program. With that, we talk more about what Jim is seeing on the ground there. As far as what else is on the horizon for our industry, I get really excited when we see more sophisticated research and products with various cannabinoids, not just the old CBD and THC “salt and pepper” combo. Now we can buy gummies specifically designed for sleep that features the cannabinoid CBN or CBG. We discuss what Jim is seeing out there as far as new products. Jim Makos is the CEO of Flowe Technology and Director of Lucid Lab Group. Jim holds board seats in several organizations including serving as Vice-Chair of the Scientific Advisory Committee with the National Cannabis Industry Association. In Washington State, Jim is an active member of the Technical Assistance & Mentorship Workgroup in the Social Equity in Cannabis Task Force, a working group formed under the Governor’s Interagency Council on Health Disparities Before entering the cannabis industry, Jim cut his teeth on Wall Street as a finance professional. Recognized by industry peers as having expertise in processing and extraction technologies, Jim regularly contributes to printed publications in addition to speaking at some of the largest industry events around the country.

Advocacy

Dr. Ayoka Nurse | City of Richmond, CA

Each week Khadijah Adams hosts cannabis industry operators, advocates, and allies to discuss issues related to social equity and highlight their experiences, challenges and success stories as people of color in the cannabis industry. This episode, Khadijah is joined by the City of Richmond, California’s Cannabis Sub-Committee Chair Dr. Ayoka Nurse #BlackLivesMatter #StopAsianHate #CannabisIsEssential © 2021 National Cannabis Industry Association and NCIA Diversity, Equity, Inclusion Committee

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