Five Reasons Why NCIA’s Industry Socials Were A Huge Success

At the end of 2018, NCIA’s events team looked ahead at how to make our line-up of 2019 events even better and respond to an increasingly popular demand for more networking opportunities. As a team we dreamed up how to make a B2B networking series that was not only delivered maximum ROI, but was super fun and fit the cannabis industry culture.

Ultimately, we devised what might be the magic elixir of networking events. Artsy venues, delicious drinks and food, live local music, old-school Nintendo, giant Jenga and Connect Four. We even threw in a raffle-wheel contest to win limited edition NCIA merchandise. The result? NCIA’s January Industry Socials were a total hit. Although there are many, here are the top five reasons why NCIA’s Industry Socials were a huge success.

1. Impressive Attendees

Throughout January, Industry Socials kicked off with a West Coast Tour in Seattle, WA, Portland, OR, Las Vegas, NV, Salt Lake City, UT and Phoenix, AZ. We were excited (and a bit nervous) about the turn-out for the Utah Industry Social in Salt Lake City, since the exciting passage of Utah’s Proposition 2 happened only a few months before the event. As NCIA’s Aaron Smith remarked “we’re excited to bring our world-class industry events to new markets like Utah, and later this year in Missouri, North Dakota, and Texas!”

Overall, January’s Industry Socials turned out about 500 impressive cannabis industry professionals and advocates, representing 250 current NCIA member companies! Even better? We saw more than 75 attendees in the brand new Utah market!

2. Incredible Feedback

The post-event survey results are in and they are stellar! The majority of survey respondents reported that they would highly recommend the event series to a friend or colleague.

More than 50% of survey respondents said they made between 11-20 new contacts at the event and that at least three of these contacts were potential sales deals.

When asked what the biggest return on investment of the event was attendees stated:

“Getting to know our local business community.”
“The low key but targeted exposure in our local market.”
“Continued relationship building and network expansion.”
“We gained a lot of insight into the industry and where we fit as a company… the insights we gained were invaluable.”
“Foot in the door to get involved in rule making and learning about the application process in Utah.”

Kyle Rooney from Have A Heart, Sustaining Members with adult-use dispensaries in four states, says that “attending NCIA’s new Industry Socials is a chance to network in a more personal and low-key environment. National conferences are great, but these events provide a platform to talk to people in the regions that you want to connect with.”

RizePoint, who became members of NCIA just a week before the event in Salt Lake City, attended with several team members. Ed McGarr, RizePoint’s Vice President of Sales and Marketing says, “We began working with cannabis companies last year to advise on food safety, quality control and management for adult-use and medical cannabis edible products. NCIA’s Industry Socials provide a forum for us to connect with the industry and learn from them, as well as gain new business contacts. The event was priceless relative to networking and establishing ourselves further in the cannabis industry. It was refreshing that NCIA helped to establish the networking opportunities in a new, emerging market like Utah.”

3. Innovative Networking and Entertainment

Introducing a retro arcade station including Super Mario and PAC-MAN at our Industry Socials was the brilliant idea of our events team. Now that we know how fun it was, we’re seriously considering having it as an NCIA event standard.

But seriously, we now know that a cash bar is not the only way of lubricating conversation and community building. Adding fun games like Nintendo, giant Jenga and Connect Four is another way cannabis industry professionals can “connect” in an authentic, fun, and meaningful way. If more networking happened while playing a competitive game of PAC-MAN, the business world would be a much better place.

Additionally, at every event we had talented local DJ sets and interactive activities like a raffle-wheel and Polls Everywhere with cannabis industry trivia. As a value-added complimentary activity at our Nevada Industry Social, attendees had the opportunity to participate in two private tours of the world’s only immersive cannabis museum, Cannabition!

4. Our Sponsors and Partners

From helping us spread the word, to investing in NCIA’s Industry Socials, none of these amazing events could have happened without the help of our sponsors and partners.

We’re grateful to Silver Sponsors: Emerge Law Group, Aspen Technology Group, Bronze Sponsors: Cannabis Radio, Cannasure Insurance Services, Lilu Financials and Host Sponsor: The Commune PDX.

Lastly, a huge thank you to our promotional partners: Growers Network, Cannabis Collaborative Conference, Utah Patients Coalition, Epilepsy Association of Utah, Marijuana Policy Project and TRUCE Utah.

5. Setting the Stage for 2019 Events

To kick off 2019 with a successful inaugural event series sets the stage for an incredible year of NCIA events. We are looking forward to hosting the next tour of Industry Socials in new cities and markets again in April and August.

But, you don’t have to wait until April to attend more NCIA events. NCIA’s March Cannabis Caucus series is kicking off soon, followed by the most impactful cannabis industry advocacy event of the year – NCIA’s 9th Annual Cannabis Industry Lobby Days.

Lastly, thank you to our nearly 2,000 member-businesses and to all event attendees for supporting NCIA’s mission. NCIA’s event revenues support the work we are doing to lobby at the federal level on your behalf on Capitol Hill and to build public support for the cannabis industry.

If you were at the January Industry Socials, be sure to check out our Facebook album and tag yourself!

NCIA Member Profile: The Giving Tree Wellness Center

This month, NCIA checks in with Lilach Power, Managing Director at The Giving Tree Wellness Center based in Phoenix, Arizona. The Giving Tree Wellness Center has been a member of NCIA since September 2013, taking an holistic approach in supporting their clients by offering a range of medical marijuana products along with alternative healing methods, including massage and acupuncture, to promote the best quality of life possible through both their North Phoenix and Mesa locations.

Cannabis Industry Sector:

Medical Cannabis Providers

NCIA Member Since:

2013

How do you uniquely serve the cannabis industry?

Lilach Power, Managing Director at The Giving Tree Wellness Center

When Gina and I started our business, we had a vision of creating a safe and inviting environment for patients, and I think we have succeeded. We have beautiful spa-like stores that are very inviting. We do not have the traditional pot shop that I think a lot of people think of when they envision a dispensary. There are no bars, bullet-proof glass or tiny bank windows. This is truly a place to get help and find quality medicine.

We understand that patients might be intimidated coming to a dispensary at first, so we like to make them as comfortable as possible. We have private consultation rooms where patients can really sit down and be comfortable discussing their medical issues and see what options we have for them. We encourage patients to schedule one-on-one consultations with our patient consultants or with our medical director (my business partner, Gina Berman, M.D.). We never up-sell or push patients to buy anything. Our goal is only to find the ideal medicine for each patient. We never rush patients – whether they are a first timer, or this is their hundredth visit.

Gina Berman, M.D. of The Giving Tree Wellness Center

The Giving Tree takes pride in its local community philanthropic endeavors. We participate in two big fundraising events annually. Our next one is on April 11th, the Take Steps for Crohn’s and Colitis walk. We match all donations and I am proud to say many vendors have been participating, so we are getting the industry involved in our community as well. Our other big annual event is the breast cancer Walk for the Cure in the Fall. In addition, we raise money and hold canned food drives during the holiday season to help local folks in need.

Realizing that there are patients for whom the cost of this medicine is a burden, we started our own program for discounted medicine for patients on SNAP or long-term disability. We also deliver for patients with physical hardship, with no delivery charge.

Why should patients looking for medical cannabis services go to The Giving Tree Wellness Center?

Service and quality: We have an elite team of patient consultants (PCs) and we are patient-focused. Our PCs are truly passionate and have a fund of knowledge – I am so proud every time I walk into the dispensary and see how much they really care. Our patients really do become part of The Giving Tree Family.

Our medicine: We grow a majority of the medicine we offer. We stress quality over quantity and grow strains based not on their yield but on the merits of their quality and variety. We do not use pesticides, and we always use an independent, third-party lab to test all our medicine. We definitely have learned a lot during this process and our goal is to make each harvest better than the last. We are proud each time we harvest and cure and see our medicine on the menu.

The Giving Tree Wellness Center – Arizona

Can you give us some insight into the medical cannabis community in Arizona, where it’s been and where it’s headed?

Arizona is a really unique cannabis community. There are not many medical marijuana dispensaries operating and there won’t ever be, per statute. That really takes the competition out of the equation for the most part and we can really just focus on creating and maintaining a well-regulated and upstanding industry where the focus is truly just on the patients.

Arizona has a great medical program and it is run well. The program will only improve as new rules to better regulate the market are established.

Also, as time goes on and more and more Arizonans are helped by cannabis, our communities will hopefully embrace us as offering a much-needed service instead of being thought of as the criminal-laden underbelly of the cities. The regulated stores are dramatically different than any black market operation. I think this will become more apparent as time goes on as more people in the community are exposed to state-regulated dispensaries.

Why did you join NCIA?

We proudly joined NCIA because it brings political legitimacy to our industry at the national level. We are a group of professionals who demand to be taken seriously and stand up for the rights of this burgeoning industry. There are many issues that need to be addressed in this industry and NCIA stands up for patients and industry professionals alike.

We see the need for an organization to bring us all together and represent us on the national stage. There is no other organization that does that. We see the importance in supporting it, becoming part of it, and hopefully being more involved in the future. It is the only way to move our industry forward.

Contact:

Lilach Power

The Giving Tree Wellness Center Website

The Giving Tree Wellness Center Facebook

If you are a member of NCIA and would like to contribute to the NCIA blog, please contact development officer Bethany Moore by emailing bethany@thecannabisindustry.org.