This informative webinar recording from January 28, 2020, provides insight into recent market research on state-by-state consumer attitudes, usage, and trends. Cannabis consumer segments and profiles will also be presented along with media consumption and lifestyle attributes, along with preference insights from medical dispensaries and the role of cannabis in the treatment of severe pain and key findings and takeaways from their latest consumer research. Featured speakers include Stephen J. Gongaware and Jennifer Wolfe of Management Science Associates (MSA).