ARE SINGLE-SERVING EDIBLES THE HOTTEST TREND IN THE CANNABIS INDUSTRY?
Cross-posted from NCIA’s Cannabis Business Summit website.
The big news coming out of the cannabis industry this week is the rise of single-serving edibles and infused products aimed at new marijuana users, many of whom choose edibles over more traditional methods like smoking.
A national Associated Press story highlighted the “Rookie Cookie” from The Growing Kitchen as well as the new Dixie One Watermelon Cream soda from Dixie Elixirs. Each of these products boasts a modest 10mg and 5mg dose respectively and are marketed at new customers who are interested in trying edibles but who may lack the experience to properly dose the product themselves.
According to Taylor West, Deputy Director of the National Cannabis Industry Association, this is just good business given the shifting market.
“This is a great example of how a legal, regulated market can help address some of the concerns we’ve seen in terms of edibles. From new cannabis customers to medical patients, consumers exist all along the spectrum. It’s simply smart business to create products that serve a diverse market.”
Indeed, new statistics seem to back up that claim. For the second month in a row, adult-use sales figures have exceeded medical in Colorado and the trend only seems to be growing. Tourism is also playing a role. A recent market study released by the State of Colorado estimated that 40% of consumers in Denver are tourists. In ski towns, that figure jumps to 90%.
Followers of this blog have likely known about the trend towards single-serving edibles since last month when Julie Dooley of Julie’s Baked Goods observed that most edible manufacturers are creating single, 10 mg servings for the non-medical consumer.
When things change as fast as they do in the cannabis industry, it pays to stay ahead of the curve. Sign up today for the Infused Products and Extraction Symposium on October 27-29 in Denver to gain insight and network with leading industry experts and businesspeople.
Join the Marijuana-Infused Product & Extraction Revolution!
The field of cannabis extraction and marijuana-infused products has quickly emerged as one of the fastest-growing and most consistently innovative sectors of the cannabis industry. It’s also become one of the most scrutinized and highly regulated. NCIA wants to help you capitalize on the infused product revolution while staying committed to the best, most responsible practices and highest quality products.
That’s why we’re hosting our first-ever Infused Product & Extraction Symposium at the Hyatt Regency Denver Tech Center in Denver, CO, from October 27 to October 29. There will be no better opportunity for industry professionals, entrepreneurs, and newcomers alike to learn about best practices and cutting-edge technologies in this booming field.
Haven’t gotten your tickets yet? Lucky for you, we’ve compiled this short summary of who should attend and why to help make your decision a little easier!
Who Should Attend?
- Infused product manufacturers
- Extraction scientists and business pros
- Investors & entrepreneurs
- Experienced dispensary owners & operators
- Attorneys & legal experts
- Industry consultants
- Policymakers and regulators
Why Should You Attend?
- Gain insight into the rule-making process around infused products regulations from industry leaders who are directly involved.
- Receive unparalleled access to thought leaders with advice on maintaining and establishing a legitimate business within the infused products & extraction sector.
- Participate in industry-related training courses focused on regulatory compliance within the infused products & extraction sector.
- Take a guided tour of two of Colorado’s premier infused product & extraction manufacturing facilities.
- We are offering tours of both Dixie Elixirs and Auntie Dolores state-of-the-art production facilities located in Denver on Wednesday, October 29 from 9:00 a.m. to 12:00 p.m. and 1:15 to 4:15 p.m.
- The morning tour is already sold-out so register now to reserve your spot!
You don’t need anymore convincing, do you? Well, just in case, we are happy to tell you that all NCIA members get a $150 discount on registration! Not a member of NCIA yet? Don’t worry! You can join today starting at the low cost of $100 a month or $1000 a year. Don’t miss this opportunity to join the first national event dedicated to infused products, while supporting the growth of a legitimate cannabis industry on the national level.
Register today for this great opportunity to connect with fellow industry leaders while learning about best practices for operating a responsible and successful infused product or cannabis extraction business.
