The big news coming out of the cannabis industry this week is the rise of single-serving edibles and infused products aimed at new marijuana users, many of whom choose edibles over more traditional methods like smoking.
A national Associated Press story highlighted the “Rookie Cookie” from The Growing Kitchen as well as the new Dixie One Watermelon Cream soda from Dixie Elixirs. Each of these products boasts a modest 10mg and 5mg dose respectively and are marketed at new customers who are interested in trying edibles but who may lack the experience to properly dose the product themselves.
According to Taylor West, Deputy Director of the National Cannabis Industry Association, this is just good business given the shifting market.
“This is a great example of how a legal, regulated market can help address some of the concerns we’ve seen in terms of edibles. From new cannabis customers to medical patients, consumers exist all along the spectrum. It’s simply smart business to create products that serve a diverse market.”
Indeed, new statistics seem to back up that claim. For the second month in a row, adult-use sales figures have exceeded medical in Colorado and the trend only seems to be growing. Tourism is also playing a role. A recent market study released by the State of Colorado estimated that 40% of consumers in Denver are tourists. In ski towns, that figure jumps to 90%.
When things change as fast as they do in the cannabis industry, it pays to stay ahead of the curve. Sign up today for the Infused Products and Extraction Symposium on October 27-29 in Denver to gain insight and network with leading industry experts and businesspeople.
Join the Marijuana-Infused Product & Extraction Revolution!
The field of cannabis extraction and marijuana-infused products has quickly emerged as one of the fastest-growing and most consistently innovative sectors of the cannabis industry. It’s also become one of the most scrutinized and highly regulated. NCIA wants to help you capitalize on the infused product revolution while staying committed to the best, most responsible practices and highest quality products.
That’s why we’re hosting our first-ever Infused Product & Extraction Symposium at the Hyatt Regency Denver Tech Center in Denver, CO, from October 27 to October 29. There will be no better opportunity for industry professionals, entrepreneurs, and newcomers alike to learn about best practices and cutting-edge technologies in this booming field.
Haven’t gotten your tickets yet? Lucky for you, we’ve compiled this short summary of who should attend and why to help make your decision a little easier!
Who Should Attend?
Infused product manufacturers
Extraction scientists and business pros
Investors & entrepreneurs
Experienced dispensary owners & operators
Attorneys & legal experts
Industry consultants
Policymakers and regulators
Why Should You Attend?
Gain insight into the rule-making process around infused products regulations from industry leaders who are directly involved.
Julie will be speaking on the “Intellectual Property, Labeling, & Branding” panel on Tuesday, October 28 from 1:00-1:45 p.m.
Receive unparalleled access to thought leaders with advice on maintaining and establishing a legitimate business within the infused products & extraction sector.
You can register for a ServSafe® Food Handler workshop taking place on Wednesday, October 29 from 9:00 a.m. – 12:00 p.m when you register for the symposium.
Take a guided tour of two of Colorado’s premier infused product & extraction manufacturing facilities.
We are offering tours of both Dixie Elixirs and Auntie Dolores state-of-the-art production facilities located in Denver on Wednesday, October 29 from 9:00 a.m. to 12:00 p.m. and 1:15 to 4:15 p.m.
The morning tour is already sold-out so register now to reserve your spot!
You don’t need anymore convincing, do you? Well, just in case, we are happy to tell you that all NCIA members get a $150 discount on registration! Not a member of NCIA yet? Don’t worry! You can join today starting at the low cost of $100 a month or $1000 a year. Don’t miss this opportunity to join the first national event dedicated to infused products, while supporting the growth of a legitimate cannabis industry on the national level.
Register today for this great opportunity to connect with fellow industry leaders while learning about best practices for operating a responsible and successful infused product or cannabis extraction business.
Cannabis & Community: The Industry Gives Back to Medical Research and the Arts
The National Cannabis Industry Association was founded in order to foster a legitimate, responsible, and socially-engaged cannabis industry. We continue to advocate for these values both within the industry and to the outside. As part of this ongoing message, we encourage our members to engage with their communities and support charities in addition to the marijuana policy reform efforts that advance the industry directly. Cannabis businesses that engage in philanthropy are not only helping important causes and earning a tax deduction — they are demonstrating tangible benefits of legally regulating cannabis businesses to policymakers and the public. After all, criminal drug dealers don’t usually give back to their communities.
Voter support for legal marijuana is at an all-time high but a lot of work still needs to be done before public perception and the legal environment reach the point where the cannabis industry is treated like any other legitimate American business sector. Successful cannabis businesses can help move us in the right direction by publicly supporting mainstream causes that resonate with the general public in addition to helping lay the foundation for a culture of corporate responsibility within the emerging industry.
Colorado’s burgeoning legal cannabis industry is leading the charge on this front with two great examples of philanthropic activity this summer.
NCIA director of education and events Brooke Gilbert (left) poses with director of government relations Michael Correia (right) at this year’s Clinic Charity Classic.
On August 16 the Clinic Marijuana Center held its 5th Annual Clinic Charity Classic, a golf tournament benefitting the Multiple Sclerosis Society. The sold-out tournament was sponsored by dozens of cannabis businesses — including NCIA — and raised over $80,000 for the M.S. Society’s Colorado-Wyoming Chapter.
Our support for these important community benefits strengthens our relationship with those who may not have any direct experience with cannabis or the industry and generates positive news coverage across the nation.
Let us know how your business is engaging with your community in the comments below or tell us if you have an idea for new ways to get philanthropically involved.
How to plan your Colorado “weedcation” like a responsible grown-up | Quartz
Visitors to Colorado are now welcomed at dozens of marijuana dispensaries, where they can buy up to a quarter ounce (7 grams) of pot for their own consumption. The new boom in weed tourism has meant long lines at Denver’s dispensaries, and a nascent but growing industry of packaged “green tours,” that are heavy on smoke-filled “magic bus” trips to local growers.
But what if you want to plan an upscale and, yes, responsible “weedcation” of your very own, taking full advantage of Colorado’s amazing outdoors and a serious foodie scene? Quartz asked police and people in the hospitality and cannabis business in Colorado their advice.
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