How to Make the Most Out of Lobby Days

Dr. Amanda Reiman in conversation with Jeremy Marsh, from the Office of Congresswoman Dina Titus

NCIA’s 13th annual Cannabis Industry Lobby Days is rapidly approaching and new and seasoned attendees alike may be wondering how to make the most out of the precious time with electeds’ offices. Meeting with allies and skeptics both present unique challenges and opportunities. To provide advice on how to make the most out of Lobby Days, I reached out to Congresswoman Dina Titus’ office and spoke with Legislative Assistant Jeremy Marsh. Following his advice will help you walk away from Lobby Days feeling accomplished and confident that your message got through.

Stories from the community matter

White papers and data points are fine, but what really moves the needle are stories from the community and the front lines. Tailoring stories to the district/state of the office you are meeting with shows how constituents and local businesses are impacted by policy. These stories are great tools for supportive legislators to take to the floor and their committees. And, when meeting with a legislative office that has supported cannabis in the past, be sure to thank them! Standing up for cannabis is still a risk and those willing to take it should be acknowledged.

Rescheduling and hemp are still areas of confusion

Elected officials are more cannabis savvy now than ever before, but there are still some issues where education is needed. Don’t assume that elected officials, even supporters of cannabis are experts in all of the hot button issues being discussed in the industry. Mr. Marsh explains that rescheduling/descheduling and hemp regulation are two areas where confusion persists. Explain the issue before asking for support, and have some fact sheets ready with background information, as well be willing to answer questions and give context to these issues. Be sure you yourself can clearly explain the issues you are bringing into your Lobby Days visits.

Be early and be flexible

If you’re early you’re on time, if you’re on time, you’re late. This adage was drilled into my head by my Dad (thanks Dad!) and it is a great rule of thumb for Lobby Days. Try to be at least 5 minutes early to each meeting. Time is precious and being early shows that you are taking the process seriously. It also gives you time to collect your thoughts and your breath before heading into a meeting. Lines to get into the Capitol can be long, so keep this in mind before your first meeting of the day. If you are going to be late to a meeting, call the office and let them know. At the same time, be flexible. Schedules are constantly shifting for elected officials, so don’t take it personally if you are meeting with a staffer, or in the hallway outside the office. ALL communication is important, and many vital conversations happen outside the office doors (just watch Veep!).

The economy and public safety are selling points for opponents

Many would argue that meeting with opponents is just as, if not more, valuable than meeting with allies. And although cannabis has gained support from both sides of the aisle over the years, many are still skeptical of changing the laws around cannabis. If you meet with someone who has not traditionally been supportive, discussing the economic and public safety benefits of legalization is a good focus. Cannabis tax revenue has been used to support schools, roads, substance abuse programs, job placement and more. And, research shows that, after legalization, fewer teens are using cannabis, and fewer people are using opiates. You don’t have to be a fan of cannabis to be a fan of legalization.

NCIA’s 13th annual Cannabis Industry Lobby Days is a chance to bring the cannabis issue front and center with lawmakers. Once a source of snickers and jokes, the cannabis movement has become a major political force. Even so, assumptions about those involved in cannabis persist. Being prepared, professional and well versed on the issues will make an impression. And being a part of shedding a positive light on this industry and the people who work in it feels really great.