Legal Exposure For Cannabis Businesses Post Federal Legalization
Tune in to this episode to learn more about Legal Exposure For Cannabis Businesses Post Federal legalization with Rocco Petrilli and Tamala McBath. Tamala is the Executive Director of the NCRMA, National Cannabis Risk Management Association as the Chief Execution Officer, and Rocco Petrilli, Chairman of the National Cannabis Risk Management Association (NCRMA) Both are members of NCIA’s Risk Management and Insurance Committee.
Now that we are past the inauguration of the Biden-Harris Administration, and we have a friendlier Congress ahead of us, the idea of federal legalization seems even closer, within reach. With legalization around the corner, we talk about their thoughts on the potential legal ramifications to the industry. Currently, companies operate at the state level, and can’t just cross state lines and open another business. It’s an entirely different licensing process in each state, and there are certainly differences. With the prospect of an “umbrella legalization” in America, that could change the legal landscape in how businesses operate. We all discuss if businesses have more or less legal exposure post-legalization. That and much more on federal legalization: How Close Are We? with RMIC, Rocco Petrilli, and Tamala McBath today on NCIA’s Cannabis Industry Voice.
The Marketing Technology of Cannabis
Tune in to this episode to learn more about the marketing technology for cannabis with John Shearman, Vice President of Marketing and Cannabis Business Lead at Applied DNA Sciences.
John has over 30 years of deep enterprise and advertising agency experience across all marketing, sales, and IT disciplines. John’s experience allows him to advise on structuring sound strategies that address business goals and objectives. His extensive technology background stems from working with several leading technology companies throughout his career.
John spearheads the Applied DNA Sciences cannabis vertical leading the vision, strategy, and product development for this emerging market. John also oversees the marketing for the entire company driving the marketing strategy for its other core verticals.
During these times, and always, customer safety/consumer safety is crucial, and protects the consumer as well as the company or brand producing the product. We talk more about how important it is to know where your product is coming from, if it is authentic from a licensed producer, or if it is from the unregulated illicit market. That brings us to the amazing technology and innovation in our industry we’ve seen over the last few years, and how we miss walking the expo halls to see all the cool exhibitor booths out there. We don’t think the mainstream public knows that there’s more to it than growing the plant and rolling the joint so we talk about how technological innovation has crossed into the cannabis industry and more.
Launching A New Brand: NCIA’s Marketing and Advertising Committee
Tune in to this episode to hear from NCIA’s Marketing and Advertising Committee with Jeanine Moss of Outfront Solutions, Kary Radestock of Hippo Premium Packaging, and Josefine Nowitz of Cannabis Creative Group. They all serve on NCIA’s Marketing and Advertising Committee – developing best practices in cannabis industry marketing; opening dialogues with major media outlets that ban most or all cannabis-related advertising; holding in-person or virtual educational events for NCIA members; and developing educational content that supports the industry.
We dive into how they each contributed their own areas of expertise and collaborated toward the launch of a new brand, and how all those pieces came together. This all happened during a global pandemic so this was done mostly remotely. Our guests describe what challenges came about during this discovery, design, decision-making, and ultimately the launch phase. Of course, we talk about what it really takes to launch a new brand from start to finish.