The Cannabis Risk Management Series: Cannabis Risk in Retail – The Thorny Issue of Theft Claims
Welcome back to the second chapter of our insightful Cannabis Risk Management series from Valerie Taylor with NCIA Blooming Member The Liberty Company Insurance Brokers. In our inaugural blog, we meticulously examined the art and science of cannabis cultivation, dissecting the unique risks and unveiling strategies to safeguard your valuable assets. Now, our expedition leads us to the dynamic retail sector, where the shadows of theft claims cast a challenging hue on the landscape.
The Nuances of Cannabis Retail Risk
Cannabis retail, often hailed as the face of the cannabis industry, pulsates with its own set of challenges, and at the forefront is the persistent threat of theft claims. In this segment, we delve deep into the intricate risks associated with cannabis retail, emphasizing the need for a robust risk management strategy.
While the theft of cash and actual cannabis products remains a primary concern, the spotlight extends to the vulnerability of operational assets. Tangible tenant improvements (displays, lighting, vault, and security systems), and other essential equipment, constitute not just commodities, but the operational pulse of a cannabis retail space. The financial ramifications of losing such assets extend beyond the immediate value of the stolen item, potentially disrupting the entire business operation.
Protecting against theft demands a proactive stance that transcends traditional security measures. To fortify your retail space, embracing cutting-edge technologies becomes imperative. Smart safes, equipped with biometric access and RFID tagging for inventory offer significant theft deterrence of cash. In general, they can contribute to a seamless inventory management system, minimizing the impact of potential theft incidents.
3. Advanced Surveillance Systems: The Eyes and Ears of Security
Enhancing security measures involves a comprehensive approach, and advanced surveillance systems play a pivotal role. Beyond conventional CCTV, modern systems with facial recognition, real-time monitoring, and integrated analytics provide a more sophisticated layer of defense. These technologies not only deter theft but also offer valuable insights for ongoing risk management.
Mitigating Theft Risks in Cannabis Retail
1. Community Engagement and Public Awareness: Forging Collective Vigilance
Effective theft prevention extends beyond the physical boundaries of the store; it involves creating a community-driven shield against potential threats. Establishing strong bonds with the local community can serve as a natural deterrent. Positive relationships and community engagement foster a sense of shared responsibility for the safety of the retail space, creating a formidable barrier against potential thieves.
2. Employee Training and Incentives: Fortifying the Front Lines
Empowering your staff with the skills and knowledge to identify and prevent theft is a cornerstone in fortifying your retail space. Implementing comprehensive training programs that educate employees on recognizing suspicious behavior, coupled with incentives for maintaining a secure environment, forms a powerful defense strategy against theft.
3. Insurance Tailored to Retail Risks: Beyond Standard Coverage
While standard insurance policies offer a foundational level of coverage, the dynamic nature of cannabis retail necessitates a bespoke approach. Collaborating with a seasoned insurance advisor specializing in cannabis is not just advisable, but paramount. A tailored insurance policy for retail should go beyond protecting the products; it should encompass the essential equipment components for daily operations, ensuring a comprehensive shield against potential financial losses.
4. Data-Driven Risk Analysis: Navigating the Digital Landscape
Harnessing the power of data is a crucial aspect of modern risk management. Utilizing data analytics and monitoring tools allows retailers to identify patterns, potential vulnerabilities, and areas of improvement in their security infrastructure. This data-driven approach not only aids in theft prevention but also enhances overall operational efficiency.
As we prepare for our next exploration into the distribution sector, where we’ll unravel the complexities of risks involving theft, auto incidents, and more, I encourage you to delve deep into the intricacies of cannabis risk in retail. Stay tuned for a wealth of insights and strategies to navigate the multifaceted challenges at every stage of your cannabis business journey.
For more information, please reach out toValerie Taylor, Vice President (National Cannabis Practice Leader), Liberty Company Insurance Brokers.
Puff, Pass, Prosper: The Insider’s Guide to Operating a Consumption Lounge | 12.20.23 | Committee Insights
The cannabis landscape is experiencing a swift evolution, with one particularly captivating facet garnering considerable attention—cannabis consumption lounges. In a recent webinar titled “Puff Past, Prosper: The Insider’s Guide to Operating a Cannabis Consumption Lounge,” (or Designated Consumption Establishment) hosted by the National Cannabis Industry Association (NCIA), industry luminaries and entrepreneurs convened to exchange experiences, insights, and forward-looking perspectives on the future of cannabis consumption spaces.
NCIA Voices: Insights from Industry Leaders
Brian Hart, a panelist and member of NCIA’s Retail Committee, serving as moderator kicked off the conversation by introducing himself, shedding light on his background in the cannabis industry. Notably, Hart is venturing into the world of hemp beverages with his latest project, Vitam Group. His insights into the challenges of starting a cannabis-related business added a valuable entrepreneurial perspective to the discussion. Another panelist, Brian Anderson, an architect with 29 years of experience and Founding Partner of Anderson Porter Design, shared his extensive involvement in various facets of the cannabis space, including cultivation, manufacturing, and retail. Anderson’s emphasis on the design and architecture of consumption lounges brought a unique angle to the conversation. Richard Fleming, the founder and CEO of Altered State Cannabis Company, provided a glimpse into his journey from the legacy caregiver market to plans for a designated consumption establishment. Fleming’s personal story exemplified the transformative power of the cannabis industry. Ace Castillo, the founder and CEO of Banyan Tree Dispensary in Fresno, California, brought a regional perspective to the discussion. His journey from operating a dispensary under Prop 215 to his current ventures highlighted the evolution of the industry and the importance of enhancing customer experiences in consumption establishments.
Legal Considerations and Operational Challenges
The webinar delved into the intricate legal considerations and operational challenges associated with consumption lounges. The panelists emphasized the diverse landscape of rules and regulations across states and localities, with licensing requirements varying significantly. Federal challenges, including 280E taxes, posed additional hurdles for cannabis businesses.
State-Specific Insights
The discussion took a deep dive into the Californian market, where the Department of Cannabis Control does not directly regulate consumption lounges. Instead, local jurisdictions play a crucial role in granting licenses. The complexity of navigating both local and state regulations was highlighted, shedding light on the intricacies of the Californian cannabis landscape.
Insights into Cannabis Consumption Lounges
The panelists provided valuable insights into the definition and various forms of consumption lounges, ranging from health and wellness spaces to venues hosting diverse events. The panel stressed the importance of defining the underlying business model, reflecting the diverse approaches to operating such establishments.
Customer Experience and Community Building
Creating a positive customer experience emerged as a central theme, with an emphasis on dynamic and engaging environments. Brian Anderson suggested incorporating community spaces and rooms for rent, contributing to the overall positive atmosphere. The concept of consumption lounges as community spaces was explored, highlighting the potential for meaningful social connections.
Urban Environments and Cultural Shifts
Brian Anderson, leveraging his architectural background, provided insights into the demand for community spaces in urban environments. The discussion touched on the cultural shift in the perception of cannabis, emphasizing the role of consumption lounges in normalizing cannabis use. The positive social activity aspect of cannabis was underscored as a key contributor to changing societal perceptions.
Advocacy for Equal Treatment and Responsible Consumption
Advocacy for equal rights and privileges for cannabis consumers compared to alcohol consumers was a recurring theme. The panelists emphasized the responsibility of stakeholders in promoting responsible cannabis consumption. The importance of destigmatizing cannabis through collective efforts was highlighted, with designated consumption establishments playing a pivotal role in this cultural shift.
Community Engagement and Benefits
Engaging with the local community emerged as a critical factor for the success of cannabis-related businesses. Dispelling stereotypes and contributing positively to local economies were emphasized as essential components. The concept of community rooms and public benefits was discussed, showcasing the potential positive impact of cannabis businesses on the broader community.
Funding Challenges and Insurance Considerations
The challenges faced by social equity applicants in securing funding for their businesses were acknowledged. Richard Fleming shared insights into the difficulties of obtaining insurance coverage for consumption lounges, stressing the need for comprehensive coverage and collaboration with underwriters.
Conclusion
In conclusion, the NCIA webinar provided a comprehensive exploration of the complexities, challenges, and opportunities associated with cannabis consumption lounges. The webinar illuminated the legal intricacies, operational considerations, and cultural impacts of consumption lounges. It underscored the importance of responsible consumption, community engagement, and advocacy for equal treatment. As the cannabis industry continues to evolve, the webinar served as a compass, guiding stakeholders toward a positive and inclusive future.
In the spirit of collaboration and collective responsibility, the webinar left participants with a renewed sense of purpose. The journey toward destigmatizing cannabis and integrating consumption lounges into mainstream culture requires ongoing dialogue, engagement, and a commitment to positive change. As we bid farewell to the NCIA’s final #IndustryEssentials educational webinar of 2023, the stage is set for the industry to continue prospering, adapting, and shaping a future where cannabis consumption lounges are not just spaces of leisure but catalysts for positive societal transformation.
Unlock the Full Story: Watch the Full Webinar on NCIA’s YouTube Channel Today
To experience the complete coverage and immerse yourself in the nuances of operating a cannabis consumption lounge, we encourage you to watch the full webinar video on our official NCIA YouTube channel. Whether you’re an industry professional, an aspiring entrepreneur, or simply curious about the evolving cannabis landscape, this webinar offers a comprehensive guide to the challenges, opportunities, and cultural impacts associated with designated consumption establishments.
Unlocking Opportunities: Join NCIA for the 2024 Stakeholder Summit Series
As we wrap up our exploration of cannabis consumption lounges, we invite you to become an active participant in shaping the future of the cannabis industry. Joining the National Cannabis Industry Association (NCIA) offers an array of benefits, including exclusive access to invaluable networking opportunities, educational resources, and a vibrant community of industry professionals.
Networking Opportunities: NCIA provides a platform for you to connect with like-minded individuals, industry leaders, and experts in the cannabis space. Networking is a powerful tool for staying informed, discovering new opportunities, and fostering collaborations.
Educational Resources: Stay ahead of industry trends, legal developments, and best practices with access to exclusive educational resources. NCIA’s commitment to industry education ensures that you are well-equipped to navigate the evolving landscape of the cannabis market.
Advocacy and Representation: By joining NCIA, you contribute to a unified voice advocating for the cannabis industry. NCIA actively engages in policy discussions, lobbies for favorable regulations, and works towards creating a conducive environment for cannabis businesses to thrive.
NCIA’s 2024 Stakeholder Summit Series
Looking forward, NCIA is thrilled to announce the 2024 Stakeholder Summit Series, a collection of events taking place across four different markets throughout the first quarter of 2024 leading up to the 12th annual Cannabis Industry Lobby Days. These summits are designed to provide deep insights, foster meaningful connections, and address the critical issues facing the cannabis industry.
Membership Perks: NCIA members enjoy complementary access to all events based on their membership level.
Exclusive Pricing: Take advantage of discounted pricing on all sponsorship opportunities through the end of the year.
Registration Deadline: Prices for sponsorship opportunities are set to increase on January 1, 2024. Act now to secure your spot at the 2024 Stakeholder Summit Series.
Choose the membership level that aligns with your needs and aspirations.
Complete the online application to kickstart your journey as an NCIA member.
Act Now to Secure Your Spot
If you are passionate about the cannabis industry, committed to fostering positive change, and eager to stay at the forefront of industry developments, now is the perfect time to join NCIA. By becoming a member, you not only invest in your professional growth but also contribute to the collective strength of the cannabis community.
Don’t miss out on the opportunity to attend the 2024 Stakeholder Summit Series, connect with industry leaders, and gain insights that will propel your cannabis-related ventures. Act before the sponsorship pricing deadline on January 1, 2024, to lock in exclusive rates and maximize your visibility at these transformative events.
Join NCIA today and embark on a journey of knowledge, connection, and advocacy within the dynamic landscape of the cannabis industry. Your participation matters, and together, we can shape a future where the cannabis community thrives and prospers.
Catalyst Conversations | 2.21.23 | Gain an Edge and Make an Impact – Community Benefit Agreements
NCIA’s #IndustryEssentials webinar series is our premier digital educational series featuring a variety of interactive programs allowing us to provide you timely, engaging and essential education when you need it most.
NCIA’s Catalyst Conversations series is an advanced webinar series curated to give enrollees in our Social Equity Scholarship program the opportunity to network and gain access to valuable knowledge that will help them excel in the cannabis industry.
In this edition of our Catalyst Conversations series originally aired on Tuesday, February 21, we hosted a dynamic and practical conversation with members of NCIA’s Retail Committee, alongside cannabis industry leaders based in Chicago – Doug and Gary – surrounding the importance of businesses collaborating with community members, and how to create mutually beneficial partnerships between communities & businesses through community benefit agreements.
Going through the licensing or permitting process? Trying to figure out how to launch your business model in a municipality that isn’t set up for it yet? Are you operating already, and looking for insights as to how to keep your license or strengthen your business model?
You’re in luck as you’ll leave this conversation with a better understanding of what Community Benefit Agreements (CBA) are, and how they are a necessary component of the licensing and license retention process.
On top of gaining insights into how to develop a CBA that works for your business’ bottom line while also creating community impact you’ll also learn about existing CBA’s and the success we’ve already seen in these early stages.
Panelists:
Mike Lomuto
Diversity, Equity, and Inclusion Manager
NCIA
NCIA Best of 420 CLIO Cannabis Award Returns for 2023
The cannabis industry’s most accessible award program returns in 2023. A coveted award by brands and creatives alike, NCIA Best of 420 Award sets the standard for top creative work highlighting this important holiday and the biggest day in cannabis.
When launched in 2021, the NCIA Best of 420 Awards was a digital event for NCIA members highlighting each brands marketing efforts in a very challenging year. In 2022, the Best of 420 Awards partnered with the prestigious Clio Cannabis Awards – live in Las Vegas. What a thrill to showcase the NCIA Best of 420 winners alongside the industry’s most prestigious creative work.
For the cannabis community, by the cannabis community, the award program, wholly conceived and executed by the NCIA’s Marketing and Advertising Committee volunteers, is a labor of love that celebrates the most impactful 420 marketing work in the industry.
seen at Clio Cannabis Awards at Thursday, Sept. 29, 2022, in Las Vegas. (Photo by David Becker/Invision for Clio Cannabis Awards/AP Images)
“The Clio Cannabis Awards presentation during MJ Unpacked was a 2022 highlight for Claybourne Co., it made the sweet success of our 420 campaign even more special. The award brought the internal team together, made our external partnerships stronger, and created free awareness! It’s a great cannabis industry event, and we’re proud to be a recipient.” said Jonathan Griffith, VP of Marketing for Claybourne Co.
Any brand with a 2023 420 campaign is eligible, so now is a great time to start planning for success! Entries will be judged on the following criteria:
Community Impact: How did your campaign bring your community together? How did it highlight the best of the cannabis community to others? Did it support an advocacy campaign such as DEI, or sustainability?
Creativity: How creative was your overall 420 campaign?
Results: Was it an effective campaign for your own goals and KPIs?
It’s never too early to start planning your 420 campaign! Stay tuned for more information about how to enter the NCIA Best of 420 Award program!
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Cannabis Community Marketers – as you form your Best of 420 Campaigns, the NCIA Marketing & Advertising Committee provides these: 10 Tips for Winning Campaigns.
Tip #1: Build campaigns with end goals and metrics in mind. What gets measured gets done. Be ready to report on metrics for your submissions even before you start your campaign.
Tip#2: Be authentic and personable. The most successful cannabis brands show their authenticity and personality. Campaigns celebrating the audience /community as much as they do the brand tend to resonate best!
Tip #3: Collaborate and be creative. Campaigns are great opportunities to collaborate within or outside the cannabis community and gain exposure in each other’s networks.
Tip #4: Think beyond the campaign date. You can start a campaign anytime they can be tied to the 4/20 event, before or after.
Tip #5: Apply a 360-degree approach. Where possible and where budget allows, include as many channels and assets as possible for the best ROI and impact.
Tip #6: Engage your community. Great cannabis brands are constantly looking forat ways to engage in deep, lasting relationships with their communities.
Tip #7: Success at all budgets. A campaign does not have to have a big budget, and often the best campaigns are executed on smaller budgets. Focus on 1-2 applications of your campaigns that are better for your KPIs.
Tip #8: Tap into customer passions. Don’t be myopic and see this as an opportunity to tap into the full range of your customers’ interests and what is meaningful to them. This is about relationship building, and you want to see the customer’s lifetime value improve year after year.
Tip #9: Remember those regulations. A reminder that it is not just the general cannabis federal and state regulations but also the marketing and communications regulations in states and across the country that provide guidelines. Be creative within the legal boundaries.
Tip #10: Have fun!
Cannabis & Community: The Industry Gives Back to Medical Research and the Arts
The National Cannabis Industry Association was founded in order to foster a legitimate, responsible, and socially-engaged cannabis industry. We continue to advocate for these values both within the industry and to the outside. As part of this ongoing message, we encourage our members to engage with their communities and support charities in addition to the marijuana policy reform efforts that advance the industry directly. Cannabis businesses that engage in philanthropy are not only helping important causes and earning a tax deduction — they are demonstrating tangible benefits of legally regulating cannabis businesses to policymakers and the public. After all, criminal drug dealers don’t usually give back to their communities.
Voter support for legal marijuana is at an all-time high but a lot of work still needs to be done before public perception and the legal environment reach the point where the cannabis industry is treated like any other legitimate American business sector. Successful cannabis businesses can help move us in the right direction by publicly supporting mainstream causes that resonate with the general public in addition to helping lay the foundation for a culture of corporate responsibility within the emerging industry.
Colorado’s burgeoning legal cannabis industry is leading the charge on this front with two great examples of philanthropic activity this summer.
NCIA director of education and events Brooke Gilbert (left) poses with director of government relations Michael Correia (right) at this year’s Clinic Charity Classic.
On August 16 the Clinic Marijuana Center held its 5th Annual Clinic Charity Classic, a golf tournament benefitting the Multiple Sclerosis Society. The sold-out tournament was sponsored by dozens of cannabis businesses — including NCIA — and raised over $80,000 for the M.S. Society’s Colorado-Wyoming Chapter.
Our support for these important community benefits strengthens our relationship with those who may not have any direct experience with cannabis or the industry and generates positive news coverage across the nation.
Let us know how your business is engaging with your community in the comments below or tell us if you have an idea for new ways to get philanthropically involved.
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