Member Blog: How to Master the Cannabis Retail Landscape
The cannabis industry is thriving, but with exciting opportunities come significant challenges. For dispensary owners and cannabis wholesalers, staying competitive means understanding and adapting to a rapidly evolving market.
The Competitive Cannabis Dispensary Landscape
The cannabis retail market is booming like never before. According to Statista, the global legal marijuana market was valued at an impressive $17.5 billion in 2019 and is projected to reach approximately $73.6 billion by 2027. This rapid growth presents both exciting opportunities and intense competition. In fact, with over 7,000 dispensaries operating across the United States alone, simply offering high-quality products is no longer sufficient to capture consumer interest and loyalty.
A recent report from BDSA, a leading cannabis market research firm, underscores that consumer preferences are continuously evolving. Factors such as changing regulations, the emergence of new consumption methods, and heightened awareness of wellness trends all contribute to this dynamic environment. Retailers must not only stay ahead of current trends, but also be adaptable and responsive to shifts in consumer behavior to maintain relevance in the market.
In such a competitive and fast-paced landscape, understanding your customers’ needs and preferences is paramount. This means actively engaging with your customers, gathering feedback, and leveraging data to inform product offerings and marketing strategies. By doing so, cannabis retailers can cultivate stronger relationships with their customers, ensuring they remain a trusted choice in an ever-evolving industry.
The Importance of Driving Customer Loyalty
In a competitive market, driving customer loyalty isn’t just beneficial—it’s essential for long-term sustainability and growth. Research from Harvard Business Review has shown that increasing customer retention rates by just 5% can lead to remarkable profit increases ranging from 25% to 95%. This statistic highlights the critical importance of nurturing relationships with customers. Loyal customers not only make repeat purchases, contributing to steady revenue streams, but also become passionate brand advocates. Their positive word-of-mouth can significantly enhance brand reputation, drawing in new clientele who trust the recommendations of their peers.
Furthermore, according to a comprehensive study by Zendesk, a staggering 95% of customers share their negative experiences with others, while almost half take to social media to publicly broadcast their dissatisfaction. This underscores the importance of addressing customer service issues promptly and effectively. On the flip side, research indicates that more than half of consumers are likely to make additional purchases after a positive interaction with a brand. This illustrates that exceptional customer service can create a virtuous cycle of loyalty and repeat business.
For cannabis retailers, where competition is fierce and customer choices are plentiful, delivering exceptional customer service can significantly impact the bottom line and foster long-term success. By investing in customer experience strategies, retailers can not only retain existing customers, but also cultivate a loyal customer base that propels growth and enhances brand loyalty in an ever-evolving market landscape.
Practical Next Steps for Improving Customer Loyalty
Unfortunately, there is no straightforward or single answer on how to drive customer loyalty. However, there are many things that you can implement within your business, including employee education, that will help you along the way.
Free Resources
LeafLink’s Retailer Academy is a freeresource designed to empower cannabis retailers to excel in a rapidly changing landscape. Retailer Academy offers comprehensive training modules and resources that cover essential topics such as customer engagement, inventory optimization, and marketing strategies.
By providing valuable insights and best practices, the Retailer Academy equips dispensary owners with the tools they need to enhance customer loyalty and drive business growth, ensuring they thrive in an increasingly competitive market. Whether you’re just starting out or looking to refine your approach, LeafLink’s Retailer Academy is your partner for success in the cannabis retail world.
Unit 1 of LeafLink’s Retailer Academy teaches you how to gather and analyze customer data effectively. Stop guessing what your customers truly want – Unlock data-driven insights to skyrocket sales.
Here’s what you’ll learn with the FREE eBook.
Optimize Inventory: Stock exactly what your customers crave, eliminating stagnant products.
Empower your Staff: Transform your team into customer insights experts.
Find Nuggets in Reviews: Extract valuable trends and feedback from social media and online reviews.
Master Active Listening: Build staunch customer loyalty through communication.
Easily Break-Down Data: Learn to simply analyze customer data and generate actionable insights.
Wrapping up
The cannabis retail landscape is competitive, but with the right strategies, you can thrive. LeafLink’s Retailer Academy offers the tools and insights you need to grow your business, drive customer loyalty, and stay ahead of the curve.
By understanding your customers, optimizing your inventory, and empowering your team, you can create exceptional experiences that foster loyalty and boost profits. Don’t just survive in the cannabis market—thrive with LeafLink’s Retailer Academy.
Cannabis, once relegated to the shadows of society, is making a significant push into mainstream America. However, the journey from prohibition to acceptance is faced with many challenges, particularly in the retail world. The stigma surrounding cannabis stems from historical, legal, social, and cultural factors, and lack of education, plays a role in shaping the stigma. In this blog, we’ll explore some of the roots of the stigma on cannabis and how the landscape is gradually changing.
The Historical Backdrop
The roots of cannabis stigma are deeply embedded in history. In the early 20th century, cannabis was criminalized in many parts of the world. The United States’ War on Drugs, which began in the 1970s, heavily penalized cannabis use, linking it to criminal behavior and societal decay. Media reports of cannabis users as lazy, unmotivated, or criminals; these negative stereotypes are what many believe to be true.
However, alongside this negative portrayal, there exists a rich history of cannabis as a medicinal plant. For centuries, cannabis has been used to treat a variety of medical issues. Ancient cultures across Asia, the Middle East, and Africa utilized cannabis for its therapeutic properties, including pain relief and anti-inflammatory benefits.
In more recent times, cannabis has shown promise in helping cancer patients manage symptoms such as nausea, pain, and loss of appetite. Additionally, it has been found to fight inflammation, which is beneficial in treating conditions like arthritis and multiple sclerosis. This positive history of cannabis as a healing plant is often overshadowed by its criminalization and the stigma attached to its recreational use.
Legal and Regulatory Hurdles
One of the most significant barriers to cannabis acceptance in retail is the complex legal landscape. In the United States, for instance, cannabis remains illegal at the federal level, despite being legal in several different states. This legal ambiguity creates uncertainty and fear among businesses, banks, customers as well as B2B consumers.
Moreover, the reluctance of banks and financial institutions to work with cannabis-related businesses due to federal regulations results in limited access to financial services and funding. This financial exclusion makes it difficult for cannabis businesses to operate and expand, perpetuating the stigma. It also makes it challenging for funding purposes for these businesses to continue to operate efficiently.
Social and Cultural Challenges
Public perception plays a crucial role in the acceptance of cannabis. Despite increasing acceptance, many still view cannabis use negatively and as a Schedule 1 drug, influenced by concerns about health impacts, addiction, and moral values. Workplace policies that maintain strict no-drug stances, regardless of legal status, also contribute to this negative perception. Enhancing education on cannabis can help mitigate this stigma within our culture, which in turn will aid in positioning the cannabis industry as a credible sector in the eyes of consumers, banks, and other business sources.
Retail Industry-Specific Issues
In addition, mainstream retailers are often hesitant to carry cannabis products due to fear of backlash from conservative customers or communities, which limits the visibility and availability of these products in the broader spectrum.
Furthermore, stringent marketing and advertising regulations restrict cannabis businesses from effectively reaching new customers and normalizing their products. Social Media advertising is prohibited as well as certain television channels.
Conclusion
Resolving the challenges surrounding the stigma of cannabis in the retail world requires a multifaceted approach. Firstly, education plays a pivotal role: increasing public awareness about the medicinal benefits of cannabis and dispelling myths through targeted campaigns can shift negative perceptions. Secondly, advocating for legislative reform to align federal and state laws can provide clarity and confidence for businesses to operate effectively. Moreover, fostering open dialogue among stakeholders, including policymakers, industry leaders, and the public, can promote understanding and acceptance. Lastly, mainstream retailers can be encouraged to embrace cannabis products through initiatives that demonstrate responsible consumption and highlight regulatory compliance, thereby normalizing its presence in the retail market. By addressing these aspects comprehensively, we can gradually reduce stigma and integrate cannabis as a legitimate and beneficial sector within the retail market.
Social equity programs are designed to address historical and systemic inequalities but often face various specific and unique challenges that can impede their effectiveness. Despite many attempts across the country, social equity programs have yet to make the impact needed to change the trajectory of equity and equality in the commercial cannabis industry. To tackle social equity’s biggest hurdles, we have to understand two things: there is profit in diversity, and investing in minority companies is a long-term play. Although access to capital is one of the biggest obstacles that social equity awardees face, they are much bigger and divergent. Let’s discuss some of the reasons that social equity programs have not moved the needle or made an impact on emerging and sustainable minority ownership in cannabis.
Of course, the elephant in the room is access to capital issues. This is a major problem. Many social equity programs are underfunded, which limits their ability to provide the necessary resources and support to the target populations. More states have adopted state-funded cannabis grants and limited lending programs, but this structure lacks the investment resources to credit sustainable businesses. Grants and small-scale forgivable loans under $200,000 are a great steppingstone but these businesses need to establish consistent fundable business credit profiles. More banks and financial institutions have entered the cannabis space (under U.S. Department of Treasury guidelines established in 2014 and Federal Reserve Bank guidance established in 2015) and are considering lending opportunities but they need creditworthy businesses to give them more of an incentive to offer loans. Additionally, once the banking regulatory climate changes, which it will, commercial cannabis companies must be ready to take advantage of capital opportunities.
Next, many programs are designed with short-term goals in mind and may not address the root causes of inequality, which require long-term and sustained efforts. Investing in minority businesses is a long-term play. We expect minority businesses to be an overnight success, despite deeming them economically, socially, or geographically disadvantaged or to have somehow magically overcome racial and gender-based structural barriers to business entry, scaling, and sustainability that still exist. These expectations are unrealistic, the success of this industry is in inclusion. Achieving this will take the adoption of joint venture programs, supplier diversity initiatives, public and private partnerships, and strategic business planning, that have worked in other industries. We must accept the reality of social economics, in which every culture has a relationship with money. Persistent economic disparities undermine the efforts of social equity programs, as economic inequality often intersects with other forms of social inequality. Understanding the habits, views, and relationships with funds for these disadvantaged communities’ groups can aid in establishing stronger pathways to leveling the playing field and developing general wealth.
If we truly wish to overcome the many roadblocks failed social equity programs face, we have to reexamine creditworthiness. Current underwriting metrics create additional hurdles for minority businesses. Many Community Deposit Financial Institutions, banks, and lenders will have to think about credit differently and set up various avenues and pools of capital to assist diverse businesses. I suggest adopting a socio-economic underwriting system such as Cannas Capital Holdings’s Bank Black Program. Our mission is to bridge the wealth gap via four pillars Social Equity, Social Economics, Social Entrepreneurship, and Social Enterprise. We have designed an AI operating system that will perform underwriting solutions developed with unique metric criteria that consider the disadvantages and advantages of offering provisions for diverse business owners to develop social enterprises in our communities. In addition to many traditional underwriting requirements such as Management Team, Payment History, and Collateral Support, we also employ Community & Demographic Analysis, Social Capital Assessment, Institutional Support, Risk Mitigation Strategies, Long-Term Sustainability, Regulatory Compliance, and Continuous Monitoring as underwriting standards.
Improving the effectiveness of social equity programs often requires addressing these challenges through better funding, streamlined processes, robust data collection, community engagement, and a commitment to long-term, systemic change.
Member Blog: The Science of Smokeability
While there’s a lot more science involved in the cannabis industry today than back when folks were growing in closets or on hidden hillsides, none of that science has focused on the end user.
We know how to increase yield and cannabinoid production, for example, but there hasn’t been any real research done on how cultivation techniques or delivery methods affect the smokeability of the product from the consumer standpoint.
Until now, that is.
The cannabis industry is entering a new era of scientific rigor and consumer-focused research with the launch of a groundbreaking study called The Science of Smokeability (SOS). This multi-year research project, spearheaded by Custom Cones USA and the DaySavers brand in partnership with the Cannabis Research Coalition and The Network of Applied Pharmacognosy (NAP), aims to revolutionize our understanding of cannabis cultivation, processing and consumption.
Unlike previous research that primarily focused on things like cannabinoid percentages, the SOS study seeks to establish clear links between cultivation and manufacturing practices and the end-user experience. By doing so, it has the potential to transform product quality, consistency and safety across the industry.
A Comprehensive Approach
One of the most innovative aspects of the SOS study is its comprehensive approach. It combines controlled laboratory experiments with consumer research, creating a holistic view of the smoking experience. This methodology allows researchers to analyze various factors that influence cannabis quality, including mineral content, nutritional content (flushing), nitrosamines (potential carcinogens), moisture content, and their effects on ash color, smoke composition, and overall smoke quality.
On the lab side, the SOS will be led by conducted by qualified researchers from various organizations including The Cannabis Research Coalition (CRC), an academic cultivation research group that is developing advanced cultivation techniques aimed at optimizing yield and quality of medicinal cannabis, and The Network of Applied Pharmacognosy (NAP), a nonprofit organization focusing on providing quality cannabis materials and tracking the experience of users.
Dr. Allison Justice and Dr. Markus Roggen, two of the top researchers on the study are previously known for their groundbreaking work in exploring the color change of ash in cannabis smoking. The SOS study has also partnered with Controlled Chemistry, experts in cannabis smoke and inhalation studies for cannabis, leveraging cutting-edge technologies and methodologies.
“This cross-departmental research collaboration extends beyond mere acquisition of sustainable and profitable cultivation and post-harvest metrics; we are actively establishing the benchmarks for ensuring the highest standards in producing flower intended for combustion” said Justice, founder of the Cannabis Research Coalition.
To gain consumer insight, DaySavers will be paying 200 lucky people, drawn at random, to receive and smoke two pre-rolls and then provide feedback on the experience. That data will be combined with the lab work to create the final reports.
This unique and consumer-centric approach and focus on “smokeability” aligns with the industry’s growing focus on end-user satisfaction and, we hope, could lead to products that better meet consumer preferences.
Developing Standards
The first phase of findings is expected to be published in the coming months and will demonstrate how to optimize cultivation metrics to save time, money and resources while enhancing product quality.
The study will also include experiments on infused pre-rolls, testing different infusion processes and their effects on temperature and cannabinoid/terpene delivery.
We think the implications of this research for the cannabis industry will be far-reaching. By understanding how different cultivation and processing variables affect the final product, growers and manufacturers can fine-tune their practices to create superior cannabis products. This could lead to more consistent, higher-quality pre-rolls and other cannabis products in the market.
The findings from the SOS study will also be shared with ASTM International, an organization that establishes industry standards. The hope is that it leads to the development of new benchmarks for quality and safety in cannabis cultivation and product manufacturing. Moreover, by providing solid scientific data on cannabis smoke composition and quality, the study could influence cannabis policy decisions. This is particularly significant for states that are hesitant to permit smokable flower due to uncertainties about the substances produced in cannabis smoke.
For cultivators, the study could provide valuable insights into optimizing their growing techniques for better quality. Manufacturers could use the findings to improve their processing methods and create more appealing products. Retailers and budtenders could leverage the research to provide more informed recommendations to consumers.
Plus, the study’s focus on safety and quality could help address concerns about the health impacts of cannabis smoking. By identifying factors that contribute to a “safer” smoking experience, the industry could potentially mitigate some of the health risks associated with cannabis use.
At Custom Cones USA and DaySavers, we’re known for our commitment to transparency and the rigorous testing of our pre-rolled cones, as well as other products like blunt cones and the Smoke Temple Cross Cone, for pesticides, heavy metals and microbials. We do this, despite it not being required, because we believe it makes a better, safer final product for the end user. Our hope is that by focusing this study on “smokeability,” others in the industry will put the consumer first as well.
A New Kind of Study
The Science of Smokeability study marks a pivotal moment in the evolution of the cannabis industry. As the cannabis market continues to mature and evolve, research like the SOS study will be crucial in establishing cannabis as a legitimate, well-understood, and responsibly produced consumer product.
By bringing together scientific rigor, consumer experience and industry expertise, it has the potential to drive innovation, improve product quality, shape the future of cannabis cultivation and consumption.
The SOS promises to enhance our scientific understanding of cannabis as both a medicinal and recreational product, potentially revolutionizing how we approach cannabis cultivation, processing and consumption in the years to come.
And we’re excited to be a part of it.
Member Blog: Financial Services Survey – Seeking Licensed Cannabis Operators to Participate
As public opinion shifts and state and federal policies on cannabis continue to evolve, more banks and credit unions are venturing into this market. With competition intensifying, financial institutions must offer products and services that meet the changing needs of the industry.
Shield Compliance, a leading compliance platform for cannabis banking, is conducting a survey of licensed cannabis operators regarding their satisfaction with the banking partners, products, and services available to them. The survey allows licensed operators to offer valuable insights and shape financial institutions’ services going forward.
Shield welcomes all licensed cannabis operators to participate. The survey consists of short, multiple-choice questions and should only take about ten minutes to complete. You may answer the survey anonymously, or you may provide your contact information to be entered to win an Amazon gift card worth $200.
To participate in the survey, please click here or copy and paste it into your browser. Additionally, we encourage you to share this survey link with other cannabis operators within your network who may be interested in contributing to this study. The more diverse responses we receive, the more comprehensive our findings will be.
The survey will be available until August 9th.
Thank you for your participation.
Member Blog: INSIGHTS Matter – Women in Cannabis Weigh In
Earlier this year, Cannabis NewsHub reached out to successful female leaders in the cannabis community. We asked them to share insights and advice for aspiring industry professionals.
Overwhelming Success of the Social Media Campaign
Participation in this social media campaign was an overwhelming success, with more than 50 women in cannabis leadership sharing their “words of advice,” all of which were posted and shared through social media channels. See all posts on the Cannabis NewsHub website here.
Celebrating Diversity in Cannabis Leadership
The diversity of organizations was an affirmation that these women are truly “Thought Leaders” who represent cannabis in the following verticals: Advertising, Associations, Conference Development, Delivery Platforms, Dispensaries, Growers, Human Resources, Educators, Legal, Manufacturing, Marketing, Publishers, Software, and Tourism. This cross-section of verticals within the cannabis space validates the diversity of women and their roles in the industry. Their powerful advice serves as an education on how to succeed and find your path in this dynamic, ever-changing industry.
Shout-Out to Participating NCIA Members
We are proud to highlight some of the NCIA members who participated in the “Cannabis NewsHub – 2024 INSIGHTS Matter: Women in Cannabis Weigh In” campaign. These leaders are making significant contributions to the cannabis industry:
As a valued member of the National Cannabis Industry Association (NCIA), you can enjoy exclusive discounts on various industry services, including special offers from Cannabis NewsHub. This member benefit is designed to help you save while staying informed and connected in the cannabis industry.
Join NCIA Today to Access Member-Exclusive Benefits
Not yet a member? Now is the perfect time to join NCIA and unlock these incredible savings! As an NCIA member, you’ll gain access to a wide range of benefits, including:
Discounts on industry services and products
Networking opportunities with industry leaders and peers
Educational resources to keep you updated on industry trends and best practices
Advocacy support to help shape the future of the cannabis industry
Join NCIA today and take advantage of these member-exclusive discounts and many other benefits. Become a member now and start saving!
Committee Blog: Regulations in the Inhalable Cannabis Space – A Call for Sensible Flavor Regulation for Cannabis Vapes
As the cannabis industry continues to evolve, so do the discussions around regulations, particularly concerning flavor additives in inhalable cannabis products. This blog post represents the members of NCIA’s State Regulations Committee current reflections on the successes and shortcomings of existing cannabis vape regulations, focusing on flavor limitations, safety considerations, quality specifications, and labeling practices. While technical, this topic has a tremendous impact on cannabis brands and consumer safety.
First, for those who might question the need to add flavors to cannabis vapes, it’s essential to highlight the following points regarding why flavors are added and the benefits they bring:
Restoration
In some cases, such as with cannabis distillates, processing or manufacturing techniques can alter or remove natural cannabis flavors from vape liquids. Adding cannabis flavors back simply returns the final product back to nature’s intended taste profile, providing consumers with a comprehensive vaping experience.
Mimicking Smoking Sensation
For individuals transitioning from traditional smoking to vaping, flavors can mimic the sensations and tastes they are accustomed to, making the switch more enjoyable and satisfying.
Customizing Preferences
Consumers have diverse preferences, and adding flavors allows them to customize their vaping experience based on their personal taste preferences, whether they prefer fruity profiles or classic cannabis flavors. Akin to aromatherapy, consumers may also predict the mood impression they will experience by vaping a particular flavor.
Providing Consistency
Consumers often expect certain flavors in products based on their product familiarity so it is important for brands to be able to deliver a consistent vaping experience wherever their product is sold despite changes that the consumer may otherwise notice due to harvesting variability of the cannabis or limitations on strain availability across borders.
Meeting Market Demands
The vape industry is driven by consumer demand for a wide variety of flavors. Adding flavors allows vape manufacturers to meet market demands and cater to the preferences of different consumer segments. In regions where certain flavors are restricted or banned due to regulation, the legal vape industry is challenged to compete with the illicit market, where flavors would continue to be available. However, these illicit market alternatives may not undergo the same safety and quality standards as legal vape products, potentially posing risks to consumers’ health. By offering a wide range of flavors, the legal vape industry can provide consumers with safer alternatives and help combat the proliferation of potentially unsafe, unregulated products.
Personal taste aside, the dangers of unsafe flavors in unregulated products are real, as was demonstrated in 2019 through cases of EVALI (E-cigarette or Vaping Associated Lung Injury). As detailed in this piece, manufacturers need to follow best practices to protect vaping consumers no matter if they are in regulated cannabis, unregulated cannabis, or the CBD/hemp markets.
Flavor Limitations
Overall, the addition of flavors to cannabis vapes is not just about enhancing taste but also about meeting consumer expectations and improving consumer safety. Flavors create consistency in products and are common across consumer products we already enjoy daily. Consumers are trained to expect flavor variety and consistency in traditional e-cigarettes, and cannabis vapes should be no different.
What’s Working?
We commend states like Oregon for taking a pragmatic approach by allowing a broad range of natural, artificial, and cannabis-specific flavoring ingredients while rightly prohibiting scientifically known inhalation hazards. This approach provides broad room for innovation while protecting the public from valid safety risks.
What’s Not Working?
Conversely, restrictions on flavor ingredients to only natural sources, as seen in states like Nevada, California, and New York, are unnecessarily limiting and not scientifically justified. Further limiting flavoring terpenes to being cannabis or hemp-derived, like in Connecticut, also hinders creativity, imposes higher costs, and potentially pushes consumers towards unregulated alternatives. Likewise, enforcement actions to prevent adolescent access to vapes should be prioritized over regulations to limit flavors or labels thought to be more appealing to adolescents.
Safe Flavors
Everyone’s goal should be to provide consumers with the safest possible experience when using inhalable products containing flavors. What’s safe to eat isn’t always safe to inhale.
What’s Working?
Responsible suppliers implementing robust quality and regulatory pre-qualification measures for all flavor ingredients is a positive step. Vendors should be vetted, approved, and responsible for the products they supply. Encouraging manufacturers to develop comprehensive toxicological programs tailored for inhalation safety is also crucial.
What’s Not Working?
Requiring flavors or flavor ingredients to be listed on the pharmaceutical FDA IID for inhalation is inappropriate and does not guarantee a safer flavor. The only reason flavors or flavor ingredients may be in the FDA IID is because they already exist in pharmaceutical products that went through a safety review process. However, the flavors themselves haven’t been evaluated independently for inhalation safety (emphasis added).
Instead of mandating a specific database of flavors, it’s more appropriate to regulate the process of sourcing and validating ingredients.
Quality Specifications
Once a desirable and suitable flavor has been identified, manufacturers need to understand how to maintain quality.
What’s Working?
Adhering to the approach of FDA’s Food Safety Modernization Act (FSMA) for quality plans is best practice, ensuring hazards are identified and controlled by qualified individuals at each manufacturing stage.
What’s Not Working?
Overly broad testing requirements for non-cannabis-derived flavors or multi-ingredient cannabis products are redundant and economically unviable, particularly when hazards are effectively controlled through quality plans at earlier or later stages of a supply chain.
Labeling Practices
Finally, it’s important to examine how manufacturers should disclose when flavoring has been added to products. Consumers have a right to understand if a product is flavored.
What’s Working?
Simple, consumer-friendly labeling, such as using common terms like “Natural and Artificial Flavors,” aligns with other industry standards and will be recognized by the common consumer. Adopting labels familiar to the conventional Consumer Packaged Goods (CPG) industry effectively bridges the gap between industries and aligns with how consumers already make these decisions across all products they buy.
What’s Not Working?
Listing the chemical names of all flavoring ingredients, as mandated in Oregon, New York and Missouri, is excessive and may confuse or intimidate consumers. Consumers are not qualified to assess risk from formula information. Unregulated products that do not list flavor ingredients may become more appealing to some consumers that are intimidated by the chemical names on the flavor label of the licensed product.
Recommendations
Having reasonable and consistent regulations across the country will help to create a safe and level playing field for manufacturers and brands to compete for consumer market share. While nuanced, these regulations materially impact the ability to bring a product to market or make a product economically viable.
Starting with flexible flavor definitions allows for a wide range of internationally recognized flavor ingredients, including natural, artificial, and cannabis-inspired isolates.
Banning known risks is common sense best practice. This process must be dynamic and listen to science. For example, Diacetyl, once a popular popcorn flavoring, was banned after research concluded it was unsafe for inhalation. A known, published inhalation hazard list is critical.
Implementing a safety certification policy based on thorough toxicological risk assessments specific to inhalation exposure ensures accountability.
Finally, adopting simple and recognizable labeling terms like “Natural and Artificial Flavors” and aligning allergen disclosures with established FDA and EU regulations make sense and protect intellectual property. We are advocating for consistency.
These effective regulations prioritize safety without stifling innovation or burdening stakeholders. We welcome ongoing dialogue and collaboration to develop pragmatic, science-based regulations that benefit consumers and the industry.
In any industry, whenever we try to optimize a process, the first step is to collect data to understand the dependencies and identify bottlenecks. In cultivation, we are still lagging behind, and we accept an average process loss of 10-20%. How can we change that?
Cannabis cultivators will lead this transformation in cultivation
Cultivating and growing plants to their full potential takes experience and specialized skills. Cannabis is no different, and many would argue, can be even more difficult to grow compared to other plants; that is because cannabis is cultivated for multiple reasons. The majority of people know that cannabis is grown for recreational and medicinal use. However, cannabis is also grown for its hemp fiber to create paper, clothing, biofuel, and food. Cannabis is an extremely fast-growing plant. The plant attracts and is susceptible to many pests, including several types of insects, fungus, and bacteria. Another challenge with cannabis is the fact that it has not been grown at scale or studied to the extent of other crops. The legal cannabis industry has only been around since 2012, when Colorado and Washington were the first states to legalize recreational use. Growing cannabis is basically like driving a race car for the first time without knowing the course ahead. Good luck. Wouldn’t you want to know more about your race car, your team, and the uniqueness of the track in order to navigate with precision and skill? That’s exactly why data is such a powerful asset in cultivation, especially for cannabis cultivators.
Switch from qualitative to quantitative data
A lot of stress, miscommunication, and conflict in cultivation operations are due to the subjective nature of data collection. We rely on humans to assess a crop’s state and remember it when comparing historic results. “It looks better than last time.” or “It looks good.” – imagine if you could rely on numbers when making such statements: “We have 10% larger flowers than last cycle” or “This cultivar stretched until day 25 compared to the other cultivar which stopped stretching around day 30”. These are statements that are easy to agree on and hard to challenge since they are objective facts.
Capture a comprehensive set of data
The other important aspect to know about data is that data becomes exponentially more valuable the more complete and comprehensive it is. If you are baking bread and you only measure the flour but not the salt, water, or yeast, there is not much value to this information. The question we need to answer is what data allows us to draw a comprehensive picture of a garden. What data do you need to remotely steer a crop and guide a team on the ground? Cultivators heavily rely on the visual feedback of plants when assessing plant health. Being able to see the plants will be key but also to get a sense of plant health in numbers to allow for quantitative comparisons. Obviously, measuring environmental parameters like air temperature, relative humidity, light intensity, and CO2 is key to operating a cultivation facility. One of the most critical parameters to optimize is the Leaf Vapor Pressure Deficit or Leaf VPD. It provides information on how the plant is transpiring and, thus, how efficiently it can grow. In order to calculate the Leaf VPD, one also needs to know the leaf temperature. Substrate properties are another key piece of the cultivation puzzle. Water content, EC, and pH are important factors to navigate. Finally, it is important to know if any pests, molds, fungus, or viruses are present in the environment. And other factors are obviously key to measuring and understanding when operating a cultivation facility, like airflow, power consumption, etc. The more data you can capture the better you can consistently bake and optimize your favorite bread.
Leverage automation and AI to capture and process the data
However, when collecting data we need to keep in mind that all environmental parameters affect the same plant and, thus, they are all intertwined – in general, changing one parameter requires the adjustment of all other parameters as well. At the same time, the impact of these decisions is often only assessed by looking at the final yield, which makes it impossible to derive what influence each decision had on the respective result. Like in many other fields, modern automation and artificial intelligence are fueling the transition to data-driven decision-making in cultivation. And Cannabis, as one of the highest margin crops, is at the forefront of this evolution. Automated, intelligent systems can monitor your crop 24/7, allowing you to focus on fixing the issues rather than identifying them. They can measure properties across the full canopy, which have not been accessible before, like leaf temperature, bud count, plant stress, pests, and other crucial factors. They enable your team to assess the garden and to discuss its state remotely as well as to compare historic data across growth cycles.
Investing in data collection means making more money
The lack of data obviously results in inconsistencies and even crop loss—in cannabis, the industry average is 15% crop loss. Translation: millions of dollars lost, which goes even higher the larger the facility. That’s a significant amount of revenue that is lost instead of being deployed in other areas for expansion or optimization. In a highly competitive industry, implementing features such as data collection to minimize crop loss and optimize yield pays off quickly and can play a huge factor in a business’s long-term success.
Igniting Conversations: NCIA’s Stakeholder Summit Series Sparks Dialogue
In recent months, the National Cannabis Industry Association (NCIA) has embarked on a journey that brought together industry leaders, regulators, policymakers, and advocates for a series of Stakeholder Summits across the United States. From the sun-drenched streets of California to the bustling cities of Maryland and the picturesque landscapes of Colorado, these events have served as a nexus for collaboration, innovation, and progress within the cannabis industry. As we reflect on the success of this inaugural Stakeholder Summit series, let’s delve deeper into the highlights and impact of these conversations which are helping to shape the future of cannabis policy nationwide.
Setting the Stage: The Vision Behind NCIA’s Stakeholder Summit Series
The Stakeholder Summit series was conceived with a singular vision: to create a platform where industry stakeholders could converge to address pressing issues, share insights, and drive positive change. With a focus on education and advocacy, these summits aimed to tackle the most significant challenges facing the cannabis industry while fostering meaningful connections and partnerships.
Insights and Impact: Highlights from the Summits
California Stakeholder Summit: Influencing Regulatory Policies
In Sacramento, the California Stakeholder Summit 2024 was a testament to the power of collaboration and dialogue in shaping regulatory policies. Notable speakers, including Congresswoman Barbara Lee (D-Oakland) and Nicole Elliott, California’s Director of the Department of Cannabis Control (DCC), offered insights into the impending rescheduling of cannabis and the intricate relationship between state and federal regulations. Panel discussions, such as the one on AB 2223 featuring Assemblymember Cecilia Aguiar-Curry (D-Winters), provided a platform for industry operators to voice their concerns and shape regulatory policies. The summit served as a vital catalyst for driving progress in California’s cannabis industry.
In St. Louis, the Missouri Stakeholder Summit convened industry leaders to address proposed legislation that could significantly impact the availability of Delta-8 THC products in the state. Amy Moore, director of the Division of Cannabis Regulation at Missouri’s Department of Health and Senior Services, highlighted the potential implications of the Intoxicating Cannabinoid Control Act on the market. The summit underscored the need for comprehensive regulations that balance consumer safety with industry growth. While discussions sparked pushback from both sides, stakeholders remain committed to finding solutions that support a thriving cannabis market in Missouri.
Maryland Stakeholder Summit: Advancing Equity and Regulation
In Baltimore, the Maryland Stakeholder Summit convened industry operators, leading regulators, and advocates to address pressing issues within the state’s cannabis landscape. Notable speakers, including Chris Jackson of ForesTree (and current Chair of NCIA’s Board of Directors), Will Tilburg of Maryland Cannabis Administration, Tracey Lancaster Miller of Maryland Dispensary Association, and Joy Strand of Maryland Wholesale Cannabis Trade Association, provided insights into key topics relevant to Maryland’s emerging adult-use cannabis industry. Discussions revolved around equity, regulatory challenges, and the path to federal regulation. Attendees actively engaged in shaping the conversation, emphasizing the need for equitable policies and inclusive regulatory frameworks. As Maryland navigates the rollout of an adult-use program, the summit produced meaningful dialogue and called for collective action towards a more equitable and sustainable industry across the state.
In Denver, the Colorado Stakeholder Summit provided a platform for industry leaders to discuss innovations and challenges within the state’s long-standing but beleaguered cannabis marketplace. Panel discussions explored topics ranging from federal regulation pathways, legislative challenges in the Colorado market, and the future of cannabis hospitality in the state Expert panels then delved into federal regulation, and the future of cannabis hospitality. Governor Jared Polis provided a closing keynote address, where he emphasized the importance of incremental steps towards federal legalization. With a focus on rescheduling and cannabis banking reform, Governor Polis outlined these initiatives as crucial “dominoes” on the path to broader legalization. He also celebrated Colorado’s leadership in the cannabis movement while acknowledging the ongoing need for regulatory improvements, specifically by ensuring equity in Colorado’s cannabis industry. As the state reflects on a decade of legal cannabis sales, the summit highlighted the economic benefits and regulatory successes of Colorado’s cannabis landscape while also addressing current challenges in the Centennial State.
Looking Ahead: NCIA’s 12th Annual Cannabis Industry Lobby Days
As we reflect on the success of the Stakeholder Summit series, we’re excited for our upcoming 12th Annual Cannabis Industry Lobby Days event. Taking place next month, NCIA Lobby Days offers industry professionals the opportunity to advocate for policies that support a fair and equitable cannabis market. From meeting with legislators to participating in advocacy training sessions, Lobby Days provides a platform for industry stakeholders to make their voices heard. NCIA’s Lobby Days is open to all industry leaders who want to make a positive difference. Haven’t lobbied Congress before? Don’t worry. We can provide online training, talking points, and assign you to a team led by an industry colleague with past fly-in experience. Learn more and register online today.
Igniting Conversations: NCIA’s Stakeholder Summit Series Sparks Dialogue
The Stakeholder Summit series has already made a significant impact on our collective interests of continued progress across the cannabis industry, fostering collaboration, driving innovation, and advancing regulatory reform efforts. Through meaningful dialogue and engagement, stakeholders have been able to identify common challenges, explore potential solutions, and forge new partnerships. Tangible outcomes, such as policy recommendations and advocacy initiatives, have emerged from the summits, demonstrating the power of collective action within the industry. As we look ahead to future events and initiatives, we remain committed to advancing the interests of our members and the industry as a whole. Stay tuned as we continue these conversations.
Partners in Progress:
At NCIA, we recognize and appreciate the invaluable contributions of our sponsors and partners, each playing a unique role in the success of the Stakeholder Summit Series. Our Platinum sponsors provided invaluable support for the events and were granted the exclusive opportunity to kick off each program. Their generous contributions helped set the tone for productive discussions and meaningful engagement, making a significant impact on the success of the series. Gold sponsors were an essential element of our exhibit hall in each market. Their support ensured that attendees had access to a diverse range of resources, services, and expertise, enriching the summit experience and facilitating valuable connections within the industry. Additionally, our Silver & Advocate sponsors alongside our numerous Allied Association Partners played a crucial role in ensuring a low barrier to entry for other vital service providers and member businesses. Their support helped create a welcoming and inclusive environment, allowing a diverse array of stakeholders to participate and contribute to the vision of the Stakeholder Summit Series.
Navigating Missouri’s Stringent Cannabis Testing Requirements: A Deep Dive
When it comes to cannabis testing requirements, Missouri absolutely lives up to its nickname as the Show Me State, requiring its licensed cannabis businesses to run a wide series of tests to prove the cannabis they are sending to store shelves is safe.
As a relatively new state to join the cannabis industry, with voters approving medical marijuana in 2018 and recreational cannabis in 2022, Missouri has had the benefit of watching several other states develop programs ahead of it and its testing regulations reflect that.
In Missouri, both flower and pre-rolls, for example, must be tested by one of 10 state certified labs for:
Moisture Content and water activity;
Residual solvents and processing chemicals;
Residual pesticides;
Microbial impurities;
Mycotoxins;
Foreign materials;
The “big four” heavy metals (arsenic, cadmium, lead and mercury) + Chromium;
Cannabinoids; and
Terpenes (if requested).
The majority of these tests are designed to protect consumers from potential dangers hidden in their cannabis products, so it is important that any rolling paper or pre rolled cones you buy – even for personal use – should pass these tests.
For example, moisture content and water activity can point to the potential for mold growth. Any water activity above 0.70 Aw creates the conditions for mold to grow, which can be harmful if consumed, which is why Missouri, like many states, caps water activity at 0.65 Aw in flower and pre-rolls.
Missouri, however, is one of a handful of states that also include chromium in their testing regiment, another dangerous heavy metal. Once chromium reaches the bloodstream, chromium can damage the kidneys, liver, and blood cells with the potential for renal and liver failure if untreated. So, you can see why states have begun adding it to their testing requirements.
MICROBIALS AND MYCOTOXINS
While heavy metals are dangerous, microbials and mycotoxins pose the greatest risk to human health.
Mycotoxins are a toxic compound produced by molds, such as Aspergillus, and can suppress the immune system and cause liver damage. Missouri requires testing for two classes of mycotoxins, Aflatoxins and Ochratoxin A. Both have properties that can alter DNA and potentially cause the formation of cancer cells. Testing for mycotoxins help ensure cannabis products are safe for human consumption.
Missouri regulations require a total mycotoxin concentration of less than 20 micrograms per kilogram for cannabis to receive a passing mark.
Missouri also requires testing for other microbials like Pathogenic E. Coli, Salmonella and Pathogenic Aspergillus Species including A. fumigatus, A. flabus, A. niger and A. terreus.
PESTICIDES
Missouri also requires testing for residual pesticides and other chemicals. The state allows some pesticides to be used on cannabis – tracked by the Missouri Department of Agriculture’s Pesticide Program – but cultivators are required to report in the state track and trace system all pesticides, fertilizers and other chemicals applied to the plants, as well as all the ingredients contained in each of those.
State law requires tests for 61 chemicals and 20 residual solvents, with actionable limits, and foreign matter screening.
LABELING LAWS
Missouri also has a very strict labeling law for its cannabis packaging that requires specific information in a specific order, beginning with the state’s diamond THC logo, the letter “M,” all ingredients, license number of the producer and where the products passed their testing, as well as the track-and-trace number for the samples and the THC potency, among others.
LAB LICENSING AND LAB SHOPPING
Aside from specifics for testing, the Show Me State goes even further when it comes to which labs can be used and how those labs get licensed.
Missouri law contains provisions for exactly who at the labs can conduct the tests, requiring the labs to be employ a laboratory director with a degree in a natural science and at least five years’ experience in a regulated lab environment or a degree in “another applicable field” with 10 years’ experience. It also requires the person performing the test to have a bachelor’s degree in natural science and at least two years of lab experience.
But recent updates to Missouri’s regulations go even a step further than most states in an attempt to stop the process known as “lab shopping” to get desired results. Normally aimed at trying to limit THC potency inflation, the new law requires producers and labs to submit their samples to other labs so results can be compared.
For example, the new regulations say that up to 10 times per year, the state will require one lab to pick up samples from another lab and re-perform a test. The state will review all the results to make sure they have similar potency results and to see if one lab is passing samples for pesticide residue while another one is failing it.
According to Custom Cones USA Compliance Manager André Bayard, while the main focus of the new law appears to be THC potency inflation, which, of course, is a major driver of sales for cannabis companies, that too is a safety concern, especially in the medical market or for low-dose patients and consumers.
ENSURING PRE-ROLL COMPLIANCE
As noted, the Missouri law requires all products be tested in their final form, including pre-rolls. That means even if your cannabis is clean, your products can fail and be destroyed if your rolling papers are not.
Because of that, manufacturers need to protect themselves – and their customers – by carefully selecting suppliers. After all, a study from California’s SC labs found that 11% of rolling papers they tested would fail that state’s testing regiment, which doesn’t even include Chromium, and that 90% of rolling papers contained heavy metals with more than 8% containing them at a rate above the allowable limits.
Pre-roll manufacturers in particular need to pay attention to their suppliers and make sure that the company from which they buy their paper takes testing as seriously as they do. Bayard recommends making sure your pre-roll paper supplier is a partner.
“Find a supplier that is willing to work with you and do the due diligence to make sure you know ahead of time whether your paper will pass,” Bayard says.
Bayard notes that when contacted by a manufacturer in Missouri in 2022 about chromium content causing failures, Custom Cones USA sent samples ahead of time so the manufacturer could pack and test a handful of their completed pre-rolls to make sure the products were clean before committing to a full order.
If your pre-roll supplier is not willing to go through that step, it may be a red flag.
Testing failures can be expensive, so make sure you not only keep up on the latest changes to your states regulations, but also work with a Pre-Roll Expert to get the cleanest, best-tested pre rolled cones you can find. And always ask to see COAs.
Engage with Missouri’s Cannabis Community: Join Us at the Summit!
As you navigate through Missouri’s stringent cannabis testing requirements, it’s imperative to stay informed and engaged with the latest developments in the industry. To further your understanding and involvement, consider joining us at the upcoming Missouri Stakeholder Summit, hosted by the National Cannabis Industry Association (NCIA). The Missouri Stakeholder Summit serves as a crucial platform for industry leaders, policymakers, and stakeholders to convene and discuss the pressing issues shaping Missouri’s cannabis landscape. Each event will host a wide range of programming including interactive panel discussions, intimate fireside chats, and live Q&A to provide participants the opportunity to make the Voice of Main Street Cannabis heard by key decision makers.
All industry professionals are invited; NCIA members attend free and have exclusive access to Q&A sessions. From regulatory updates to market insights, this summit offers a comprehensive view of the opportunities and challenges ahead. From regulatory updates to market insights, this summit offers a comprehensive view of the opportunities and challenges ahead.
Ready to elevate your involvement in the cannabis industry? Explore the benefits of NCIA membership and gain access to exclusive resources, networking opportunities, and advocacy initiatives. Join online today or schedule a meeting with our team to learn more about membership and how NCIA can support your professional growth and business success.
Whether you’re a seasoned professional or new to the industry, the summit provides invaluable networking opportunities, expert panels, and discussions tailored to meet your needs. It’s a chance to connect with like-minded individuals, gain strategic knowledge, and contribute to the growth of Missouri’s cannabis market. Don’t miss out on this unique opportunity to be part of the conversation that drives change and innovation in Missouri’s cannabis industry. Register now to secure your spot and take an active role in shaping the future of cannabis in the Show Me State!
Member Blog: What I Learned from Serving as an NCIA Committee Officer
The National Cannabis Industry Association (NCIA) is a business-member organization of professionals from every sector of the legal cannabis industry, from seed to sale. I finished my tenure as Chair of the NCIA Education Committee (EC) in December 2023. I joined the EC in October of 2019 as a committee member and sequentially served as committee Organizer, Vice Chair, and Chair. I now have colleagues and friends in the cannabis industry due to networking through the EC, NCIA’s other 13 committees, and my participation in NCIA conferences, regional events, and Lobby Days.
People in the cannabis industry have a passion for their work that is unlike any other I have seen. NCIA members are professionals in their field, working as medical doctors, Ph.D.s, accountants, lawyers, insurance agents, and marketing gurus, among others. Among these professionals, I felt seen and supported.
As a committee, the members were encouraged by the NCIA staff to pursue our interests and direction for the committee. There was no NCIA agenda for our work. As NCIA members, we were free to choose our path for committee projects.
As an officer, I had access to the other NCIA committee officers in our monthly all-committee call. Each committee reported their work-in-progress and announced finished projects in the form of webinars, blog posts, or white papers. The content of the website is driven by the members, and much of the content is publicly available. It takes an army to deliver cannabis products to consumers, and that army forms at NCIA.
I have listened in awe to NCIA members articulate their knowledge, and others have written beautifully. NCIA has a strong voice in Washington for the mission of federal legalization of cannabis. NCIA members write talking points on their areas of expertise and freely share cannabis knowledge for the betterment of the industry. Members have an opportunity to shape policy at the state, federal, and international levels.
Before NCIA, I was not aware of the reality of the steps for passing legislation in Washington. I have learned about the long process and have been encouraged to use my own voice, from contacting my state and federal legislators to participating in lobbying organized by NCIA at their annual Lobby Days in Washington. I walked from congressional to senate office to office with a team to talk with staffers. I found the staffers open to the conversation about legalizing cannabis, and I learned from a few of them. Approaching a lawmaker as a member of NCIA carries more weight than being a lone concerned citizen.
The cannabis industry has businesses struggling to remain afloat, and membership revenue has declined. If your company is not an NCIA member, ask yourself if you are willing to lose your opportunity to shape the future of the cannabis industry. Then, sign up for membership and make a difference.
California Cannabis Regulations: From Policy to Practice | Policy Matters | 02.08.24
Illuminating California’s Cannabis Regulations: Insights from Industry Leaders
Welcome to the fourth edition of our esteemed Policy Matters series, where we embark on a journey through the intricate landscape of California cannabis regulations. This series, made possible by the collaborative efforts of the National Cannabis Industry Association (NCIA) and its dedicated Policy Co-Chairs, Khurshid Khoja of Greenbridge Corporate Counsel and Michael Cooper of MadisonJay Solutions, serves as a beacon of insight and discourse in the ever-evolving landscape of cannabis regulation.
Building upon the foundational discussions initiated by our previous editions, this installment shines a spotlight on California’s pioneering strides in cannabis policy. In this blog post, we’ll delve deep into the dialogues and revelations shared during the recent webinar broadcast hosted by the NCIA, exploring the multifaceted dynamics of policy-making and enforcement in one of the nation’s most influential cannabis markets with Nicole Elliott, Director of the California Department of Cannabis Control.
Brian Gilbert, Deputy Director of Events and Education at NCIA, set the stage for the discussion, emphasizing the importance of dialogue and collaboration in navigating the complexities of California cannabis regulations. With California serving as a focal point, the webinar delved into the multifaceted aspects of cannabis policy and enforcement.
Understanding Cannabis Policy in California & Journey to the Role
Kicking off the conversation by recognizing the pivotal role of Nicole as one of the longest serving and most experienced cannabis regulators in the country, Khurshid & Michael expressed gratitude for her contributions to the industry. Nicole then shared her journey from local government to cannabis regulation, highlighting her commitment to social justice and equity. Her firsthand experiences with the criminal justice system underscored the importance of inclusive policies and community engagement in shaping regulatory frameworks.
An emphasis was placed on the significance of California’s regulatory evolution from a pioneering medical marketplace and its impact on industry inclusivity and diversity. From supporting legacy operators to promoting market stability, California’s regulatory efforts have paved the way for innovative initiatives like the Appalachians of Origin program, reflecting a commitment to equitable industry growth.
Enforcement Strategies and Real California Cannabis Campaign
Throughout the conversation, Nicole emphasized the importance of aggressive enforcement strategies to combat the illicit market effectively. California’s Unified Cannabis Enforcement Task Force spearheads enforcement efforts, targeting illegal activities such as labor trafficking and environmental contamination. The introduction of the Real California Cannabis campaign aims to shift consumer purchases to legal markets, fostering accountability and consumer safety.
Commitment to Social Equity and Compliance
At a pivotal moment, Nicole Elliott acknowledged historical inequities in the cannabis industry, advocating for initiatives beyond licensing solutions. Fee waivers and promising practices are key components of California’s social equity programs, promoting inclusivity and supporting operators from marginalized communities.
With consumer safety at the forefront, the Department of Cannabis Control prioritizes compliance and transparency in enforcement actions. Operators must adhere to regulations to ensure product safety, with penalties imposed for non-compliance. Transparent enforcement actions empower operators to uphold regulatory standards and foster consumer trust.
Challenges and Opportunities, Partnerships and Collaboration
The influx of hemp-derived cannabinoid products presents regulatory challenges at the federal and state levels. Collaborative efforts between regulators and industry stakeholders are essential to address public health concerns and ensure regulatory compliance. Federal rescheduling efforts and cultivator regulations further underscore the need for adaptive regulatory frameworks that prioritize consumer safety and industry viability.
The webinar highlighted the importance of partnerships and collaboration in addressing regulatory challenges and fostering a safe and thriving cannabis market. Organizations like the Cannabis Regulators Association (CANNRA) play a pivotal role in facilitating dialogue and sharing best practices among regulators and industry stakeholders.
Curtains Drawn: Reflecting on Insights, Looking Forward to Action
As we draw the curtains on yet another insightful edition of our Policy Matters series, we extend our heartfelt gratitude to our readers, esteemed speakers, and the unwavering guidance of NCIA’s Policy Co-Chairs, Khurshid Khoja and Michael Cooper. Their steadfast commitment to fostering dialogue and collaboration has been instrumental in shaping the discourse surrounding cannabis regulation and policy.
To delve deeper into these discussions and gain comprehensive insights on California cannabis regulations, we encourage you to view the complete recording of the webinar on our YouTube channel. There, you’ll find a wealth of information and perspectives from our esteemed speakers, shedding light on the complexities and opportunities within the California cannabis regulatory landscape.
From the corridors of Maryland to the rugged landscapes of Maine, and the vibrant markets of Michigan and California, each edition has illuminated the diverse spectrum of regulatory frameworks and industry dynamics shaping the cannabis landscape. As we eagerly anticipate future editions, let us continue our pursuit of knowledge, empathy, and innovation, forging a path towards a more equitable and prosperous cannabis industry for all stakeholders involved.
California Stakeholder Summit: Bridging Policy and Practice
We hope you’ve made plans to join us for our California Stakeholder Summit, taking place later this month on Thursday, February 22nd in Sacramento, CA. This event promises to be a pivotal moment for stakeholders across the California cannabis industry as we convene to explore topics including proposed state legislation affecting hemp-derived cannabinoid products and the impact of federal rescheduling on state-legal markets.
Nicole Elliott will be speaking on a panel alongside Congresswoman Barbara Lee (D-Oakland) and moderated by NCIA Director of Government Relations Michelle Rutter Friberg. Together, they will delve into the complexities of federal rescheduling and its implications for California’s cannabis regulations and dynamic marketplace.
Join us as we bridge the gap between policy and practice, forging meaningful connections and driving forward progress in one of the nation’s most influential cannabis markets. Don’t miss this opportunity to be part of the conversation shaping the future of cannabis regulation in California and beyond. Register now to secure your place at the California Stakeholder Summit 2024.
Member Blog: The Importance of Supporting Black-Owned Companies, Small Business and Social Equity Participants
The cannabis industry has been rapidly growing in recent years, with many new businesses and startups entering the market. However, it is important to note that not all cannabis companies are created equal, as there is a significant lack of diversity in the cannabis industry.
Studies have shown that only a small percentage of cannabis companies are owned by people of color. This lack of diversity can have negative impacts on the industry, including limited perspectives and ideas, and a lack of representation for marginalized communities.
To promote diversity and equity in the industry, it is crucial to support black-owned companies, small businesses, and social equity participants in the cannabis industry. By doing so, we can help level the playing field and promote a more inclusive and representative industry for all.
One great opportunity to learn more about supporting black-owned companies in the cannabis industry is the Black Elevation Cannabis Affair. This event brings together pioneers in the industry to share their experiences and insights on how to succeed as a black-owned cannabis company. In honor of Black history month, the event is being held at The Roostertail in Detroit, Michigan on February 10, 2024, and attendees can expect to learn about a variety of topics, including the challenges and opportunities that come with owning a cannabis business, how to navigate legal and regulatory hurdles, and how to build a successful brand and customer base.
In conclusion, promoting diversity and equity in the cannabis industry is essential for the growth and success of the industry as a whole. Supporting black-owned companies, small businesses, and social equity participants is a crucial step toward creating a more inclusive and representative industry. To learn more about supporting black-owned companies in the cannabis industry, be sure to attend the Black Elevation Cannabis Affair.
NCIA Welcomes New and Returning Members to its Board
The National Cannabis Industry Association (NCIA) is thrilled to unveil the distinguished individuals selected to join its board for the 2024-26 term. Comprising leaders and innovators from various sectors, the newly appointed board members bring a wealth of expertise and commitment to shaping the future of the cannabis industry.
As the CEO of NCIA Evergreen Member FundCanna, Adam Stettner, with extensive experience beyond cannabis, advocates for strong industry representation, emphasizing the need for varied perspectives, political savvy, and insights from a nationwide service provider, eager to advance the collective cause.
Josh Wurzer, Co-Founder and Chief Compliance Officer at SC Labs, is a pioneer in cannabis testing, having commercially tested medical cannabis since 2008. With roles on various industry advisory groups and boards, including the California Cannabis Industry Association and the U.S. Pharmacopeia Cannabis Expert Panel, Josh brings unparalleled expertise in cannabis science to the NCIA board, championing quality control and safety.
Incumbents Returning for Another Term
The Annual Nominating Committee, consisting of sector committee chairs and select board members, has also appointed six esteemed incumbents for another two-year term:
This selection process, guided by transparency and inclusivity, is a testament to NCIA’s commitment to representing the diverse voices within the cannabis industry.
Leadership for the Cannabis Community
NCIA, proudly recognized as the most inclusive and transparent association in the cannabis industry, emphasizes the significance of leadership chosen by its membership. Board members, selected through a thoughtful and democratic process, serve two-year terms, ensuring a continuous infusion of fresh perspectives.
The eight newly nominated board members will join their counterparts currently serving in the 2023-25 term. This blend of experienced incumbents and dynamic newcomers underscores NCIA’s dedication to fostering an environment that encourages growth and innovation.
A Commitment to Values
As an organization, NCIA is steadfast in upholding the values expected by its members. The board, with its diverse composition, reflects the industry’s dynamism and mirrors the inclusive nature of the association.
For a detailed overview of the board members and their impressive bios, please visit our Board Members Page.
NCIA remains at the forefront of championing the cannabis industry’s growth and prosperity. The 2024-26 board is poised to lead with vision and dedication, ensuring that NCIA continues to be a driving force in shaping the future of cannabis.
Beyond the Doorstep: Mastering Risk Management in the Cannabis Delivery Revolution
In the fast-paced world of cannabis retail delivery, where popularity and convenience of home delivery mingles with the complexities of compliance, risk management takes center stage. As experts in the field of cannabis insurance, we recognize that the journey from shelf to doorstep is not just a logistical dance but a tightrope walk of potential hazards. In this blog post, we navigate through the labyrinth of risks in cannabis delivery, honing in on the often-underestimated challenges faced by the delivery workforce.
The Green Route: Cannabis Delivery Takes Center Stage
With the rising demand for cannabis products and the evolving legal landscape, cannabis delivery services have remained the heartbeat of the industry. The convenience of having products delivered directly to the doorstep is undoubtedly a game-changer. Furthermore, in the post-pandemic era, the surge in home delivery services has not only reshaped consumer behavior but has also provided a gateway for a previously untapped market segment—individuals who may feel hesitant to step into a physical cannabis retail store.
Dangers Unseen: The Employee-Side Risks
When it comes to cannabis delivery, the focus often centers on product safety and compliance with intricate regulations. Yet, the risks faced by delivery personnel are equally significant and deserve careful consideration. One of the most common and often unexpected risks is the peril of dog bites. As a seasoned insurance professional, I’ve seen cases where a routine delivery turned into a harrowing experience due to an unforeseen encounter with an aggressive pet.
Dog bites may seem minor, but they can lead to serious injuries, legal complications, and financial ramifications for both the employee and the business. It’s crucial for cannabis delivery businesses to incorporate comprehensive insurance coverage that accounts for these unpredictable scenarios.
On the Road: Navigating the Risks of Car Accidents
Another aspect of risk management in cannabis delivery centers on the transportation process. The potential for car accidents poses a substantial threat to delivery personnel, particularly when navigating through unpredictable traffic conditions. Thus, ensuring the safety and protection of the delivery team is paramount.
As experts in cannabis insurance, we advocate for a holistic approach to risk management that encompasses employee training, vehicle safety measures, and robust insurance coverage. Businesses must be proactive in implementing safety protocols and providing ongoing training to mitigate the risks associated with accidents on the road.
Insurance Solutions: Safeguarding Your Assets
In the world of cannabis delivery, insurance is not merely a legal requirement; it is a strategic investment in the longevity of your business. Tailoring insurance coverage to address employee-side risks is a pivotal step in fortifying your enterprise against unforeseen challenges.
A comprehensive risk management strategy hinges on an all-encompassing liability coverage that explicitly includes incidents like dog bites. It’s crucial to underscore that occurrences such as dog bites are integral components of a robust workers’ compensation policy, underscoring their inclusion within the same framework. This interconnected approach forms the backbone of a well-rounded risk management strategy. Additionally, ensuring that your delivery vehicles are adequately insured acts as a critical safeguard, shielding your business from the financial ramifications of accidents.
Nurturing Growth Through Proactive Risk Management
Overall, the cannabis industry continues to evolve, so too must our approach to risk management. The journey from seed to sale is fraught with uncertainties, and it’s our responsibility as insurance professionals to provide a safety net that extends beyond insurance that meets the minimum legal requirements. By prioritizing employee-side risks in cannabis delivery, businesses not only protect their most valuable assets—their workforce—but also fortify their position in this dynamic market. In the ever-changing landscape of cannabis, let proactive risk management be the compass guiding your business towards a sustainable and secure future.
Elevate Your Cannabis Business with NCIA Membership
Embark on a journey of growth, knowledge, and industry collaboration by becoming a member of the National Cannabis Industry Association (NCIA). As the leading voice of the cannabis industry, NCIA provides unparalleled resources, advocacy, and networking opportunities to businesses navigating the dynamic landscape of cannabis.
Why Join NCIA?
Industry Advocacy: Gain a powerful ally in shaping cannabis policies and regulations at the national level. NCIA actively engages with policymakers to ensure a favorable environment for cannabis businesses.
Educational Resources: Stay ahead in the ever-evolving cannabis space with access to exclusive industry reports, webinars, and educational events. NCIA keeps you informed about the latest trends and best practices.
NCIA Events: Connect with fellow industry professionals, entrepreneurs, and thought leaders at NCIA’s signature events – including the 2024 Stakeholder Summit Series and 12th annual Cannabis Industry Lobby Days. Forge valuable partnerships and stay connected with the pulse of the cannabis community.
How NCIA Membership Enhances Your Risk Management Strategy
In collaboration with industry leaders, NCIA offers insights and resources to strengthen your risk management approach. As a member, you’ll have access to specialized content, webinars, and expert advice tailored to the unique challenges faced by cannabis businesses in the delivery sector.
Join NCIA Today
Elevate your cannabis delivery business with NCIA membership and take a proactive step towards a secure and thriving future. To explore the benefits of membership and join the growing community of cannabis professionals, visit National Cannabis Industry Association. For personalized assistance and insights, feel free to reach out to our dedicated membership team at membership@cannabisindustry.org.
Unlock the full potential of your cannabis business with NCIA – Your Partner in Progress.
Membership Has its Benefits
Join the Movement. Become a member of NCIA today.
As the only trade association focused on representing independent cannabis businesses, joining the National Cannabis Industry Association ensures your business and the Main Street Cannabis industry have a seat at the table where the future rules for national legalization are being written.
Our members also enjoy unparalleled ROI and benefits to help them thrive in an increasingly challenging environment, including:
Detailed market data through complimentary access to BDSA’s GreenEdge market intelligence platform and custom market reports from New Frontier Data ($4,000 total annual value) ,
Eligibility to serve on any of NCIA’s 14 sector-specific committees to weigh in on policy positions and develop best practices that will shape the cannabis industry for decades,
Listing or logo impression in NCIA’s high-traffic online industry directory and invitation to participate in exclusive NCIA member LinkedIN community,
Complimentary access to regional events and exclusive invitation to NCIA’s Annual Cannabis Industry Lobby Days in Washington, D.C., and
Ability to demonstrate your thought leadership by submitting guest content to NCIA’s Industry Essentials Blog or to post news about your company on our website,
Information on policy developments affecting your business and ability to engage with state regulators and lawmakers during our regular “Policy Matters” webinar series,
Recognition of your support for NCIA’s Social Equity Scholarship Program providing free support for those entering the industry from communities most impacted by the war on drugs,
Discounts on products, services, and marketing opportunities; and
Many more benefits providing your business with a competitive advantage over those still sitting on the sidelines of the national reform movement.
Starting at only $1,000 annually, NCIA offers membership plans for businesses of all types and sizes. Schedule a meeting with us to learn more!
Apply Now to Join One of NCIA’s Member Led Committees!
One of the best ways to increase your engagement with NCIA is to participate on one of our member-led committees. Committee members keep a finger on the pulse of our industry by meeting virtually to discuss current pain points for their industry sector as well as solutions for those problems. Members work together to write blogs, publish industry reports & white papers, produce educational webinars, and develop policy-related call-to-actions. These resources are vital for informing industry stakeholders, lawmakers, and the general public. This is also a great opportunity to not only ensure your company is included as a thought leader in the industry and gain brand exposure, but also give back to the industry through sharing your expertise.
Community Collaboration
NCIA Committees are hubs of cross-collaboration and offer unique networking opportunities by bringing together professionals that are committed to advancing the industry. You can collaborate, share knowledge, and establish meaningful relationships that can open doors and create opportunities. Individual committees as well as all of our Committee Officers meet regularly on a monthly basis to discuss their own projects as well as identify areas of collaboration.
Many of our committees also engage with our Social Equity members through a “Hot Seat” and “Ask Us Anything” style platform. In this forum, our Social Equity Members complete a short questionnaire, then attend a virtual meeting to have their questions answered by committee members. This is a valuable opportunity for our Social Equity members to not only get curated advice on how to advance their business, but also get connected with other business owners in the industry.
Essential Education and Industry Insights
NCIA Committees empower members with the unique opportunity to produce and contribute to educational content. Our Committees actively create content that benefits the entire industry and provide expert insights into various issues, trends, and challenges impacting our industry. Interested in what type of projects our committees have worked on? Take look at some of the content our committees have produced this past term:
The Cannabis Manufacturing, Hemp, & Scientific Advisory Committee joined forces to present a compelling five-part series of #IndustryEssentials webinars which explored a spectrum of critical industry topics surrounding minor, novel & synthetic cannabinoids from consumer safety, occupational health and regulatory considerations to enhancing workplace safety, and fostering dialogue around the broader cannabinoid landscape.
The Risk Management & Insurance Committee published a comprehensive series of resources that illuminated the intricate landscape of risk management, legal challenges, and insurance considerations surrounding novel cannabinoids. A blog post initiated the discussion, while an updated industry report delved deep into the novel cannabinoid conundrum, exploring loopholes, liability, and legislation. Finally, a live webinar then provided a dynamic platform for experts to further dissect these critical topics further.
NCIA Committee members contribute to the development of talking points and actively participate in our in-person Lobby Days in unique ways, such as meeting with the Committees on Agriculture, Nutrition, and Forestry this past year. NCIA Committees also take an active role in advocating for federal policy that affect their respective sectors. For example, NCIA’s Hemp Committee published this call to action, encouraging the industry to contact their representatives about adding amendments to the Farm Bill which is set to expire soon.
Still not sure committee involvement is right for you? Don’t take our word for it, read what Banking and Financial Services Vice Chair, Kameron Richards, has to say:
For existing NCIA members, applying for a Committee is a straightforward process. In order to apply to a committee, your company should be an active member willing to maintain your membership throughout 2024. Appointees may serve on no more than one committee at one time. Companies may only hold one seat per committee. Appointees must be engaged in all committee meetings and committee work, and should expect to commit 3-5 hours/month on committee-related work.
For those who are not yet NCIA members, now is the perfect time to join and seize the opportunities our Committees offer. By becoming a member, you gain access to this powerful network and countless resources that can elevate your involvement in the cannabis industry. You can secure your membership on our website today, once your membership is processed, apply to join one of our Committees during the application period here
Joining an NCIA Committee is a transformative opportunity for those who seek to maximize their impact in the cannabis industry. These Committees not only empower you with knowledge and connections but also provide exclusive opportunities for content creation and cross-collaboration. Whether you’re a current member or considering joining, don’t miss the chance to collaborate, learn, and make a difference within the cannabis industry.
The burgeoning New York State Cannabis Market has been able to launch in record time compared to more mature markets like California and Illinois. The time between state legalization and the actual opening of licensed cannabis medicinal retail and more recently adult-use dispensaries is within one year! This is a great feat to be proud of by any metric though we are in the beginning stages.
With an indelible New York State of Mind, cannabis industry advocates, ancillary technical/professional services stakeholders and regulators created well-informed introductory regulations to get the ball rolling. The New York Social Equity Roundtable examined the best and worst practices of other programs and weighed in on current regulations in our recommendations to the NY Office of Cannabis Management (OCM).
The New York Social Equity Roundtable is a diverse gathering of industry stakeholders along the cannabis industry supply chain with a mission to be a catalyst in the building of an equitable and inclusive cannabis that reflects the ethnic, cultural, social, and economic diversity of New York State. The Roundtable is committed to gathering and sharing valuable industry insights and invites collaboration with other advocacy organizations and individuals to develop solutions.
I would like to point out that while the news cycle has brought to light certain aspects of the New York market, the public should also be made aware of the ongoing, painstaking battle it has taken to fight for equity in New York.
Below are snapshots of the NY market landscape and some of the major challenges facing current and aspiring cannapreneurs that will hopefully inspire further conversations on the matter. Our hope is that this article helps not only provide understanding of what it has been like in the Empire State, but also provides new states with an understanding of the massive undertaking that cannabis legalization requires in order to be executed upon equitably.
In this article:
Comments on the impact of unregulated smoke shops
Comments on bad faith lawsuits
Legacy Operator definition
A note on Supply Chain Opportunities
July 31st Public Comments on Adult Use Rules
January & February Public Comments
Letter recommending an Advisory Board focused on Economic Inclusion & Expansion
Letter to the Governor urging Pardons for ALL Nonviolent Cannabis Offenders
Unregulated Smoke Shops / Grey Market thwarting the growth of licensed retailers
Frederika Easley, The People’s Ecosystem, MCBA Board Member:New York’s goal must be to create a regulated market that is so enticing and easy to navigate that operating in both the gray and legacy markets feels like unnecessary risk. The smoke shop owners who have decided to be greedy and harmful in many cases offering tainted products and appealing to the youth must receive consequences that educate, penalize and offer opportunity for redemption.
Stephanie Keeffe, Etain:Allowing smoke shops to operate without the appropriate licensure sets a dangerous precedent and undermines the efforts to establish a safe and legitimate cannabis industry in New York. It is in the best interest of everyone, including consumers, businesses, and the government to ensure that all businesses follow the appropriate licensure procedures and comply with regulations. Safety should always be paramount.
Tavian Crosland, Social Equity Empowerment Network:Gray market operators are a reality in any transitioning market and we don’t want to have a second wave of cannabis criminalization. We also want to give the people most impacted by prohibition a chance to profit from the plant. With priority CAURD licenses issued we have taken a step towards restitution and equity and without the step of enforcement we may be setting them up for failure. This is the most hostile environment a new business, in a new market could traverse. Enforcement doesn’t have to mean criminalization and we’ll miss our mark if we don’t reign in non compliant operators. We won’t get a second chance to get it right.
Scheril Murray Powell Esq, JUSTUS Foundation:The MRTA is very clear that priority should be given to those who have been significantly harmed by the criminalization of cannabis. The typical Grey market participant is not from these disproportionately impacted communities and have the financial means to open these storefronts. The individuals that have not directly experienced the harm referenced in the MRTA should recognize that they are trying to skip ahead of those who qualify for equity and have been harmed. There will be thousands of retail licenses in NY and plenty of opportunity for everyone to participate, but the grey market actors need to wait their turn. This is not judgment, but an appeal to their moral compass.
Hawaii Mike: The grey market shops are causing the biggest obstacle on the pathway to a thriving legal market. The lack of clear laws and regulations make this an almost impossible battle without using extreme measures to force these businesses to cease operations. Until these shops are closed permanently there will be confusion amongst the consumers and unsurmountable competition to legal operators.
Raina Jackson, NCIA DEI Committee Organizer:NY needs an Advisory Board that is more representative of the cannabis supply chain as operators and ancillary providers with direct applicant/operator interaction. Too many assumptions are made about what operators want without a robust survey of what we say we actually need. More than just money is needed. would help illuminate pain points and to keep the conversation focused on how to resolve unintended consequences arising from any venture this new under regulation. The current configuration does not represent stakeholders disproportionately targeted and excluded.
Lawsuits Attempting to Circumvent the Equitable Rollout of Cannabis Retail Licenses
The recent CARCS lawsuit is reminiscent of lawsuits launched in Illinois by general market operators disregarding the need for the prioritization of those disproportionately harmed by racially motivated cannabis prohibition tactics. Guided by greed, their intentions are to use the courts to stall progress and eliminate competition.
Mike Lomuto (former Head of DEI at the NCIA): While New York has an uphill battle as it navigates the unregulated market and integrates Legacy operators into the regulated space, OCM has ensured that the first set of licenses in New York go to individuals deemed disproportionately impacted by the war on drugs. It appears as if this lawsuit is a tactic we have seen in other states, where the small handful of multistate licensees who were part of a highly exclusive rollout of the Medical market are attempting to push themselves into the Adult Use market, under the guise of promoting equity while in actuality furthering the harm of the war on drugs and continuing the exclusion of justice-involved licensees.
Raina Jackson, NCIA DEIC Organizer, Policy & Regulatory subcommittee chair:As a reminder to companies that have unloaded these spurious lawsuits against well intentioned cannabis programs, be on notice that we see you and have documented what you have been doing to undermine equity, progress, and fairness. When you end up on the wrong side of history, no one will buy your revisionist historical accounts. The influential Millennials and GenZ populations that you seek as customers demand a higher level of corporate responsibility and may not be so forgiving. Before it’s too late I hope you find that it’s more rewarding to cooperate and coexist rather than to try to conquer. It is proven that well run companies that prioritize equity, inclusion, and transformation reap the benefits in the bottom line, including employee retention and community goodwill, no matter what industry.
Discussion of the ASTM Legacy Operator Definition
Legacy operators have been maligned and misunderstood in the regulated The definition of Legacy is Definition – as an added layer to help readers understand the situation
ASTM Definition of Legacy Operator
“A Legacy Operator is an individual who:
1) Commercially for the majority of their income, or sacramentally, or ceremonially distributed cannabis
2) Outside of the Legal Framework
3) During the period of Prohibition
4) For a minimum of 5 years before legalization”
Lack of Education on Supply Chain Opportunities and Licensing Timelines
We notice that the infrastructure focus on brick and mortar retail is often to the detriment of other license types that don’t get as much attention but are more financially attainable.
Lack of education provided on license types within the supply chain outside of retail and cultivation, including ancillary opportunities without a need for licensure. There is a need for real or hypothetical case studies illuminating the financial and business steps and resources necessary to succeed. Expectations need to be tied to realistic timelines and financial inputs.
Resolutions and Opportunities. Need for heightened levels of Technical assistance and ancillary service/product providers
Public Comments Submitted on July 31st Regarding Adult Use Rules
The Office of Cannabis Management put out a request for public comments in May of this year, on its latest round of Adult Use rules. Over the course of several Roundtable discussions and countless hours of document review, comparison to previous Rules, and several debates over specific language, our Roundtable produced a set of public comments we are very proud of, that we believe if adopted would provide for a more equitable industry.
This is an excerpt of the full document, which can be found here.
Part 121 – Social and Economic Equity
§ 121.1 Qualifications for a Social and Economic Equity Applicant. (a) (b)
RECOMMENDED TEXT (a) General Qualifications. To qualify as a social and economic equity applicant, an applicant shall demonstrate, through the mandatory production of documents and other information described in this Part: (1) that sole control of the applicant is held by: (i) an individual from a community disproportionately impacted by the enforcement of cannabis prohibition; (ii) a minority-owned business; (iii) a women-owned business; (iv) a distressed farmer; or (v) a service-disabled veteran owned business. (b) If sole control of the applicant is held by a woman who is also a minority-group member or women who are also all minority group members, the applicant may qualify as a minority- owned business, a women-owned business, or both. (1) Applicants qualifying for both a minority and women owned business shall have extra priority status in processing applications.
RATIONALE
We have added (b.1) because there needs to be a prioritization of Black, (Afro-Latin), andIndigenous women within women-owned businesses. Otherwise social equitydisproportionately benefits White women, as selective affirmative action has oftendone in the past.
Due to Prop 209 in CA, race could not be used as a qualifying criterion for equity. As aresult in San Francisco, equity grant funds were distributed among an even number ofBlack and White applicants/operators. CA is unique because of the history of whitelegacy operators upstate yet this was not equitable funds distribution. NY should avoidthe same mistake.
Public Comments Submitted in January and February 2023
Earlier in 2023, our Roundtable also submitted public comments on an earlier version of OCM’s Adult Use rules, as well as its rules regarding marketing and packaging. Internally, our Roundtable faced the challenge of transitioning into a new year and a new committee term at the NCIA. The fact that our public comments were the most robust document we had completed to date was a testament to the resilience and collaborative nature of our Roundtable.
Letter Recommending Advisory Board, Re-submitted to OCM September 2023
In September of last year, our Roundtable submitted a letter to OCM, recommending the creation of an Advisory Board that would be community-based and focus on Economic Inclusion & Expansion. This was modeled after a similar initiative that has produced successful in Michigan, with Eric Foster, M4MM’s National Policy Director, serving as the bridge between our Roundtable and the Michigan Social Equity Task Force.
Letter to Governor Hochul Urging Pardons for Nonviolent Cannabis Offenders
A very strong unifying factor of our Roundtable is everyone at the table’s commitment to the repair of the harm inflicted by the War on Drugs. With that in mind, we submitted a letter to Governor Hochul late in 2022 urging her to pardon ALL nonviolent cannabis offenders, effectively taking the lead of President Biden, but going an imperative step further to set New York as a leader to undo some of the harm it has itself inflicted. As this action has still not taken place, our Roundtable has resubmitted this letter to the Governor.
This is just the beginning. Unfortunately, it is necessary for us to always remain diligent in our work for true equity, not only in cannabis but in society. At least until the overall momentum of society is moving in that same direction. Until then, we encourage you to keep going strong, to tap into collaborative groups doing the same work, to draw on one another’s strengths, as well as wisdoms, experiences, and collective resources.
The fight to create an equitable industry in New York and other states will continue on, and the members of the New York Social Equity Roundtable will be here until our mission is achieved.
SAFER Banking Act Clears Senate Committee
NCIA (and myself personally!) have been talking about the SAFE Banking Act for years.
After the Senate Banking Committee’s hearing on the topic of financial services and the cannabis industry in May, it became clear that in order for the bill to continue on in the legislative process and receive a markup that changes to a few sections needed to be made.
As a result, a slightly new (and improved?) version of the bill was introduced as the SAFER (S. 2860: Secure and Fair Enforcement Regulation) Banking Act last month. Most of the changes in the bill pertained to Section 10, which bars federal banking regulators from taking discriminatory enforcement action against any industry (not just cannabis).
Once SAFER was formally introduced, the Senate Banking Committee announced that a markup was scheduled for September 27. It’s important to note that this was the firsttime ever that a Senate committee held a markup on a pro-cannabis bill.
During the markup session, multiple amendments were offered. The first, offered by Chairman Brown (D-OH) was what’s known as a “manager’s amendment” and primarily made technical changes to the bill. That amendment also made changes so that the Treasury secretary would be given one year (instead of 180 days) to issue updated guidance to financial institutions that work with cannabis businesses that was first released during the Obama administration in 2014. It also stipulated that federal home loan banks are now included under a list of financial institutions that would be protected from being penalized by federal regulators simply for working with state-legal cannabis businesses.
Another amendment, from Sen. Warnock (D-GA) would have created a 5-year sunset for the legislation unless a report from the Treasury Department certified that it had decreased the racial wealth gap and ameliorated other negative economic impacts of the war on drugs. This amendment ultimately failed.
Additionally, amendments from Senators Hagerty (R-TN), Rounds (R-SD), Crapo (R-ID) were also offered but were ruled out of order, withdrawn, and failed, respectively.
Republican members of the committee voiced concern that the bill allowed for financial institutes to utilize reputational risk to de-bank certain accounts they do not align with ideologically and argued that no financial regulator should be able to pressure any financial entity to refuse to provide service to a lawful entity.
Some Democrat members, particularly Sen. Warnock (D-GA), voiced concern that the bill does not adequately address the disproportionate impacts of marijuana criminalization and its exacerbation of the racial wealth gap in the United States. Other members of the committee encouraged amendments and future legislation intended to improve the quality of life for those most negatively impacted by marijuana criminalization in addition to creating safer conditions for banks and other financial institutions. Sen. Warnock was the lone Democrat who voted “No” on the bill during the markup.
Ultimately, the bill passed out of the committee markup by a bipartisan vote of 14-9. This sets the stage for a full Senate floor vote, which Majority Leader Schumer (D-NY) has committed to scheduling as soon as possible, with the possibility of adding the HOPE and GRAM Acts to the bill before passage.
I don’t know about you, but I’m not done making history yet! Stay tuned for the latest on the SAFER Banking Act and how you can help get the bill passed!
NCIA Accepting Applications For 2024-2026 Board of Directors Term
NCIA is now accepting applications for eligible candidates to apply for the board through Friday, November 17, 2023.
The National Cannabis Industry Association is a nonprofit organization run for and by its membership, so we hope you’ll consider this opportunity to apply for a seat on the NCIA Board.
Serving on NCIA’s Board of Directors is no small task. Board members are responsible for overseeing the strategic direction of the largest and most influential cannabis industry organization in the country. Board Members are also responsible for building membership, fundraising, and ensuring that NCIA continues to be the strongest force advocating for the fair and equal treatment of the industry on Capitol Hill.
Current NCIA members in good standing are eligible to apply for a seat on the board. NCIA members who are interested and qualified to serve on our board are encouraged to submit an application for review by our nominating committee before the November 10 deadline.
Candidates may apply directly for a board position during the open application process. The application form asks for information about the candidate’s professional background, unique talents, skills, and viewpoints, and ability to contribute or raise financial resources for NCIA. Candidates must be fiduciaries of a NCIA member-business or be designated by a company fiduciary to serve on our board.
Who Qualifies To Run For A Board Position?
To be considered for a seat on the board, a candidate must be a fiduciary (e.g. owner, president, CEO) of a current member business at any level of membership or must be a representative of the business that has been appointed to serve by a fiduciary. Candidates must submit an application online by November 10.
What Are The Requirements For An NCIA Board Member?
Board members serve two-year terms and are responsible for overseeing the association’s overall strategy and budget, assisting in the development of strategic relationships, and serving as ambassadors of NCIA, which represents hundreds of member businesses. In general, the NCIA board meets in person twice and conducts 3-4 additional video conferences per year.
How Are The Board Positions Selected?
Once the application period closes, NCIA’s Nominations Committee will convene to carefully review and score all applications. The committee will ultimately select a slate of nominees to fill eight (8) available board seats that are best suited to bring additional talent, resources, and diversity to our growing organization, based on their qualifications.
Our Nominating Committee will comprise the chairs of our 14 member committees as well as a select number of current board members whose terms are not expiring this year. Once the Nominating Committee selects the slate of eight members will be notified at the end of this year.
The Hemp Industry needs your help. The 2018 Farm Bill, which made it legal to grow and process hemp, was a big step forward for the larger Cannabis industry. After the bill passed, lots of growers, processors, and manufacturers started building the Hemp Industry. Like any new industry, it’s had its ups and downs. But there are some big roadblocks that Congress can remove to help the Hemp Industry grow and set the stage for better rules around all Cannabis in the future.
2023 is a crucial year for American hemp producers as the 2018 Farm Bill is due to expire. Congress is now drafting a new Farm Bill that will direct our agricultural and food systems for the next half-decade. During this critical period, the NCIA Hemp Committee is working tirelessly to rally support for amendments that will not only benefit the industry but also our customers. Our requests are as follows:
Update the legal definition of hemp to allow for up to 1% Total THC: This would offer critical protection for farmers and processors, as the current legal limit can sometimes be exceeded naturally in the crop growth process, leading to crop loss and financial hardship.
Support the Growth of the Hemp Industry by Encouraging Banking and Lending Services: The Treasury department should provide written guidance for banking and lending services to hemp-related businesses, removing barriers to growth in this burgeoning industry.
Support HR 3755 for Non-consumable Hemp: By recognizing the distinction between consumable and non-consumable hemp products, we can encourage the development of a wide range of industrial applications for hemp, from textiles to building materials.
Prevent Misuse of THC by Teens and Young Adults: This requires comprehensive educational initiatives to provide accurate information about THC and its potential effects. In doing so, we can ensure that the growth of the hemp industry does not inadvertently lead to misuse of THC among young populations.
During the recent NCIA Lobby Days, we had constructive meetings with influential decision-makers, including members of the Agricultural Committee and their staff. Our team left these sessions with a sense of hope and determination, having shared our top four priorities and discussed other important issues. Now, we’re calling on you, the supporters of the Hemp Industry, to make your voices heard and contact your members of Congress to showcase broad support for these initiatives.
“NCIA Lobby Days provides the stage and podium, and you bring the voice. We meet with decision makers (congressional staff) who ARE interested in our real-life scenarios, and it educates them to educate their Senate and House of Representative leaders. Education is power. It (Lobby Days) also provides an environment to meet like-minded people in the cannabis industry, share our stores, learn/educate, and collaborate. I plan to attend each year as it is enlightening and empowering!” Jillian Johnson
How can you help?
Remember, members of Congress are elected to represent the interests of their constituents – that’s you. But they can only effectively do so when they’re fully informed about the issues that matter to you. Your voice is powerful and essential to our democratic process. By speaking up, you can provide important insights and help shape the future of the Hemp Industry.
Member Blog: Quality Buds, Quality Source. Which Is Better, Seeds or Clones?
Ask 10 cultivators the best way to grow quality cannabis and you will get ten different answers. From growing medium to nutrients to watering schedule, every cultivator thinks they have dialed in the magic recipe for premium buds. One area where the debate rages is whether it is better to grow from seed or clone. To be fair, both have their pros and cons.
Some prefer to grow from seed because they feel seeds yield a hardier plant, whereas clones are more of a carbon copy of the original; exactly the same but not as vibrant. Thinking about the copy machines of yore, after a few copies, the ink would get lighter and the background less crisp. Some claim that clones provide the same experience. Another benefit to growing from seed is breeding. Since clone mothers are female, all their cuttings are female. If a cultivator wants to cross two cultivars, some males need to be added to the mix. For others, the assured female offspring of the mother plant reduces waste and time, as well as the chance that a rogue male will pollinate the garden. Another benefit of growing from clone is that, because it is a carbon copy of the mother, growers can replicate desired strains for the consumer. And while you can procure seeds from a prize-winning cultivar to grow, there is a chance that, like siblings, the final product will be a bit different than the one before.
For home growers, clones may be preferable because the seedling stage is a very vulnerable one for the little plant. I know that I tried to grow from seed unsuccessfully for a year when I first started until I was gifted an adolescent female. On the other side, since seeds have been deemed a hemp product by the DEA due to containing less than .3% THC, they are easier and safer to ship from place to place, which is a bonus for someone in NY who is excited about a strain from CA. And since clones require a mother room if you want to use the same source plant repeatedly, there is a larger space requirement for growing from clone. In the end, the decision to grow from seed or clone will vary from farm to farm, with some farms, commercial or home grow, choosing to do both. According to the 2023 Home Grow Report from New Frontier Data, 44% report growing from seed, 13% from clone, and 40% use both.
How about you? Are you a licensed cultivator who has opinions on whether it’s best to grow from seed or clone? New Frontier Data is conducting a survey of licensed cultivators in the US and Canada, and we want to hear from you! We are especially interested in cultivators from AZ, CA, CO, FL, MI, OH, OK, British Columbia and Ontario, but all licensed cultivators are welcome to complete it! The survey takes about 10 minutes, is confidential, and if you complete it, you will receive a summary of the results in your state AND be entered to win a $100 Amazon gift card! You can take the survey at: https://hubs.la/Q01_0FFm0
Step Inside NCIA’s In-Person Events of 2023: An Exclusive Recap
NCIA is thrilled to have brought back our highly anticipated in-person events during the first half of 2023. We extend our heartfelt gratitude to the over 1200 members and supporters from 400+ companies who joined us on the road from January to May. Together, we experienced 10 Industry Socials, the revival of our renowned Cannabis Caucuses, the launch of social equity-focused workshops, and, of course, our 11th Annual Cannabis Industry Lobby Days. Join us as we reflect on the past five months, relive the excitement, and share the key moments from these events that fostered community building, provided education, and advanced our advocacy efforts.
Our event schedule took us to several prominent cities in both established and emerging markets, including San Francisco, Los Angeles, St. Louis, Seattle, Boston, Miami, Portland, OR, New York, Chicago, and Detroit, where we hosted our Industry Socials. These events served as a catalyst for bringing together local cannabis communities, providing them with a platform to network and reconnect with our dedicated NCIA staff and sponsors in a relaxed and informal setting. Besides fostering networking, these events provided attendees with the opportunity to meet and learn from our local Allied Association Program members and regulatory representatives, including MoCannTrade, The Cannabis Alliance, the Cannabis Industry Alliance of Oregon, and the New York Office of Cannabis Management.
During our event in Missouri, Andrew Mullins and Melissa Khan from MOCannTrade provided valuable insights into the recent implementation of legalization in the state. They shared details about the issuance of over 400 licenses, including those for Cultivation Facilities, Manufacturing Facilities, Dispensaries, Testing Labs, and Certified Transporters as well as talked about the yet to be issued Microbusiness Facility Licenses. They also highlighted the historic tax revenue generated during the opening weekend of sales, which amounted to an impressive $12.6 million.
In Washington, Burl Bryson, Executive Director at The Cannabis Alliance, discussed the recent passage of S.B. 5546 in the Senate. Although the bill, aimed at establishing a Washington state cannabis commission, faced challenges in the Appropriations Committee in early April, we encourage you to explore the provided resources, including an Issue Brief, FAQ, and Webinar Wednesday, to gain a deeper understanding of the commission’s purpose.
Photo Credit: The Hood Collective
In April, Jesse Bonteceau of The Cannabis Industry Alliance of Oregon highlighted recent developments surrounding new testing regulations proposed by the OLCC, specifically regarding Aspergillus. Jesse also shed light on the regional industry coalition’s strategy to address this situation. Emphasizing the importance of engaging in both regional and national advocacy efforts, Jesse shared ORCA’s participation in NCIA’s 9th Annual Cannabis Industry Lobby Days and encouraged attendees to join both associations to ensure our collective efforts continue to make an impact.
At our New York Industry Social, Axel Bernabe, the Chief of Staff & Senior Policy Director for New York’s Office of Cannabis Management, discussed the rapid growth of the regulatory office, which now boasts a dedicated team of over 250 employees. Axel also shared updates on the issuance of Conditional Adult-Use Retail Dispensary (CAURD) licenses, marking a significant milestone for legal adult-use cannabis sales in New York State. He also addressed the efforts to combat unregulated cannabis sales, which undermine the legal businesses in the state.
Following a three-year hiatus, we hosted an unforgettable Cannabis Caucus in Denver, in collaboration with the Marijuana Industry Group. The event, attended by over 200 participants, took place at the Chambers Grant Salon space in the prestigious Ellie Caulkins Opera House. It featured a video address by Governor Jared Polis, an in-depth discussion on the regional industry landscape by the Marijuana Industry Group, and a federal policy update by NCIA CEO Aaron Smith. These elements collectively reinforced the necessity of actively safeguarding our industry in 2023. For further details about this event, please read more here, and watch Governor Polis’ address here.
In addition to our dynamic schedule of Industry Socials and Cannabis Caucuses, we launched satellite workshops tailored exclusively to social equity applicants and operators in four cities: Chicago, Detroit, Jersey City, and New York. These workshops, part of NCIA’s Diversity, Equity, & Inclusion program, aimed to provide an immersive learning and networking experience, empowering social equity applicants and operators to strengthen their position in the industry. To delve deeper into these workshops, we invite you to learn more here.
While we celebrate the successful return of these events, the true measure of their impact lies in the testimonials of those who attended. We invite you to read firsthand accounts from the individuals who participated and benefited from connecting with fellow professionals in the cannabis industry.
“I had great conversations with many people from all different areas of the cannabis industry; from seed (or tissue cloning in this case) to sale as they say.”
“I was able to learn more about the industry from the perspective of operators that are at different stages of the cannabis supply chain. Thank you for an amazing event!”
“I made a connection for our product in regular agriculture in addition to cannabis. The quality of the people and the connections made was top tier.”
“Everyone was actively networking which was great. Great venue, food, service and lots of attendees. Best event I have been to post-Covid.”
“I was able to meet new contacts and reconnect with people I haven’t seen in awhile. These events always help me put things in perspective and realize collectively we share similar ups and downs. It’s also important to learn what’s on the horizon for the industry and that our work is pushing the movement forward.”
“I reconnected with multiple folks I hadn’t seen in a while and met many new contacts I’m looking forward to building relationships with. Industry knowledge is so helpful in my line of work and I appreciate the talks.”
Lastly, we culminated our event schedule with the 11th Annual Cannabis Industry Lobby Days in D.C. Over 100 members joined us for this pivotal event, where our dedicated Government Relations team effectively organized attendees into 20+ teams, engaging in over 150 meetings with congressional offices over three days. Through the generous financial support of TILT Holdings and Evergreen Market, NCIA sponsored the travel expenses for four Social Equity advocates, ensuring diverse voices were represented within our delegation.
In addition to the many congressional meetings that took place, our staff organized a briefing for Senate staff on the SAFE Banking Act. Esteemed industry leaders, including Chris Jackson, NCIA Board Vice-Chair & Michigan-based cannabis operator and social equity leader, Monica Gray-Fong, NCIA Board Member & COO of California-based licensed cannabis distribution and delivery service, Nice Guys Inc., Kirk Fredrickson, CEO of 2Accept, a leading payment processor serving the cannabis industry, and Adam Crabtree, Founder & CEO of NCS Analytics, a prominent data analysis firm serving cannabis regulators, shared their experience and expertise during this informative session. You can view the entire briefing here.
During our time in D.C., we also had the distinct honor of recognizing Khurshid Khoja, Principal of Greenbridge Corporate Counsel, with the prestigious inaugural Steve Fox Excellence in Advocacy Award. This award recognizes Khurshid’s unwavering dedication to federal policy reform, and we extend our heartfelt appreciation for his significant contributions throughout the years. Congratulations, Khurshid, on this well-deserved recognition!
Looking ahead, we encourage you to mark your calendars for the upcoming 12th Annual Cannabis Industry Lobby Days, scheduled to take place from May 14-16, 2024. Join us as we continue to drive the cannabis industry forward through collaboration, advocacy, and a shared vision for a prosperous future.
Our events would not have been possible without the generous support of our 20+ sponsoring member businesses. We extend our deepest gratitude to these companies for their unwavering commitment to our cause, which played a vital role in the success of these events:
Are you seeking unparalleled B2B connections within the cannabis industry and fostering strong ties with the NCIA community? Look no further. Take the next step and contact us today to explore sponsorship opportunities with us.
As we continue to champion a thriving and inclusive cannabis industry, sign up for our newsletters to stay tuned for future updates and opportunities. Together, we will pave the way for lasting success. We look forward to seeing you at the next event!
The Equity Workshop Tour: Impactful Conversations with Regulators
by Mike Lomuto, NCIA’s DEI Manager
Part 1 of a Blog Series Recapping the Equity Workshop Tour – Spring 2023
I believe that the cannabis industry needs intimate and dynamic events, particularly if we are to build in an equitable and diverse fashion, and that’s why I embarked on the Equity Workshop Tour, navigating countless obstacles along the way.
After completing the four workshops that comprised the Tour, that belief has been validated, with several additional takeaways.
As part of each workshop, we conducted panel discussions with representatives of state and city regulatory agencies and advocacy organizations.
These conversations were especially illuminating for me, as I got to witness firsthand the ways in which regulators and advocates have been working together in each of these states, with the same mission of equity front and center.
NEW JERSEY
In New Jersey, the Cannabis Regulatory Commission (CRC) recognizes the need for input from stakeholders, and our intimate panel discussion, with a high level of audience participation, offered exactly that.
Hearing the “origin stories” of CRC Vice Chair Samuel Delgado and CRC Commissioner Charles Barker is a large part of why I believe we have a chance at an equitable industry. Because at the end of the day, we have solid allies within the halls of government, who share our mission.
I was very encouraged to learn about a state that appears to be outpacing other states in the drive to stand up an equitable industry. There does, however, appear to be a lot of work that needs to be done on the municipal level. This is where advocacy organizations, like NCIA, and stakeholders must work together to educate local regulators in order for expeditious and equitable permitting processes to unfold. I believe that NCIA’s committees can provide support in this area, as we have previously, by providing written or verbal testimony on specific matters that municipalities are still unaware of.
It was also illuminating to understand the role that service-disabled veterans play in the industry, as pointed out by Osbert Orduna (of NHCC and SDVICA). Nichelle Santos (M4MM) also contributed valuable insights to this panel discussion.
ILLINOIS
Illinois is a state that has drawn the ire of many. While the legislation was the first to include equitable provisions, the implementation has been challenging, and many people have lost a lot.
That said, as opposed to the nascent and scattered approach of advocacy I witnessed here a few years back, it’s very encouraging to see advocacy organizations working together on the same page, developing a collaborative working relationship with one another and the regulators. A big shoutout to Cannabis Equity Illinois Coalition (CEIC) for their role in this. (check out this recent Catalyst Conversation to learn more about their work)
It seems that a consolidation of Cannabis oversight into a singular agency with its own power to regulate the industry is needed. There are currently 17 agencies with a role in Illinois’ industry, and the state’s Cannabis Regulatory Oversight Officer serves as a limited version of a centralized agency, without the power to enact the implementations everyone seems to know are needed.
I encourage you to tap in with CEIC, SEEN, and ULCIA to learn more about how you can help with the priorities they’ve identified are necessary to create an equitable industry in Illinois.
NEW YORK
In New York, there is a need for more transparency, which it seems the Office of Cannabis Management recognizes and is headed in that direction. I’ve said this before, and I’ll say it here. OCM has a difficult job, balancing the directives from those above it, with the needs of the stakeholders. As Tabatha Robinson, OCM’s Deputy Director for Economic Development Policy and Research, pointed out during the panel, OCM is made up of several dedicated people who go above and beyond because they believe in creating an equitable industry. As advocates, our challenge lies in balancing the above understanding while also ensuring that the government is held accountable for its promises
Shanduke McPhatter, a CAURD licensee who represented the NY CAURD Coalition on the panel, said it best when he advocated for greater transparency in the process. He reminded us that patience is not the issue for those who have served time, as they’ve learned patience the hard way already. But while being patient, there is a need for greater transparency from the state. A large part of this has to do with the major lack of transparency from the Dormitory Authority of the State of NY (DASNY), which also impacts OCM and their ability to operate properly. It seems like it’s time for Ruben McDaniels and DASNY to stop playing games, but I’m not stating anything that everyone in New York doesn’t already know.
Lastly, I appreciated Dr Adrian Adams (M4MM) and Scheril Murray Powell (JUSTUS) pointing out the importance of the industry to work together to find creative solutions. These types of discussions are a great starting point, but it’s how we collaborate on action items moving forward that will define our path forward.
MICHIGAN
In Detroit, our panel included NCIA Board Member Rebecca Colett, who has founded the Detroit Cannabis Project (DCP) as a mentorship group to support cannapreneurs on their journey. Thus far, that journey has mostly consisted of staying relevant and advocating properly while the myriad of municipal challenges have unfolded.
What stood out to me was the way in which Kim James and the City of Detroit’s Homegrown Cannabis Office have partnered with DCP, recognizing the need to support mentorship from the municipal level. As Detroit comes online, and as capital markets open back up to fund these new cannapreneurs, the participants in Detroit’s cannabis program will have a leg up on where they would’ve been without this type of holistic support.
Another interesting topic of conversation was led by Scheril Murray Powell, who provided an update on the work to support Legacy operators being conducted by ASTM and the JUSTUS Foundation. This includes advocating for a universal definition of “Legacy operator”, of which NCIA’s DEI Program is very supportive:
“An individual who: 1) Commercially for the majority of their income, or sacramentally, or ceremonially distributed cannabis; 2) Outside of the Legal Framework; 3) During the period of Prohibition; 4) For a minimum of 5 years before legalization.”
As part of the beginning of what will hopefully be a robust dialogue on this topic, NCIA Cultivation Committee member Joseph Smith pointed out the potential challenges for adopting such a standard in the state of Michigan, which had a caregiver program for a decade or so prior to legalization.
I can’t wait to get back out to Michigan to see this constantly-evolving program.
WHAT IT ALL MEANS
My biggest takeaway is that no matter how many of these types of conversations we have, we need to continue having them and to continue pushing the ball forward. Cannabis is going to take several years to stand up properly, and equitably, so dialogue between advocates, business owners, and regulators is invaluable at this stage in the game.
And the more cannabis entrepreneurs realize the importance of advocacy at this early stage, the more an equitable industry is possible.
My hope is that these panels, in the setting of the workshops, provide a forum for the right type of conversations, as well as inspiration for business owners as to how to advocate for themselves and others in a successful manner.
Equity Member Spotlight – Back to D.C. for Lobby Days
by Mike Lomuto, DEI Manager
For the second time in nine months, NCIA’s DEI Program organized a DEI Delegation as part of our annual Lobby Days on Capitol Hill.
The DEI Delegation consists of some of the foremost advocates for Social Equity from across the country. Their leadership within their state and local communities, as well as within NCIA’s Committee structure, greatly bolsters the lobbying efforts of our organization as a whole, all year round.
Our Delegates weighed in on the organization’s talking points ahead of the event, and then provided an important perspective on the Hill. As part of NCIA’s lobbying on behalf of the industry, our members focused on SAFE Banking, 280E Reform, Comprehensive Legalization, Veterans Affairs, and more.
Thanks to TILT Holdings and Evergreen Market for sponsoring this very important initiative.
As stakeholders in the cannabis industry, it is important that we learn how to also properly advocate for ourselves and for others from diverse communities around the country.
We’ve already begun raising funds for next year’s DEI Delegation. If you want to ensure the return of this initiative, while also receiving year-round recognition, reach out to mikelomuto@thecannabisindustry.org
2023’s Lobby Days DEI Delegation:
Raina Jackson, Purple Raina; DEI Committee Organizer and Policy & Regs Subcommittee Chair Dr. Adrian Adams, CGO at Northeast Extracts; NCIA’s DEI Committee; M4MM’s NY State Director Vanessa Valdovinos, HUSH; NCIA’s Marketing & Advertising Committee Organizer Anthony Jenkins, Next Level Edibles; NCIA’s Cannabis Manufacturing Committee
This is your first year as a Delegate. Why was it important to you to participate?
Vanessa:
Participating in Lobby Days allowed me to contribute my personal experiences, expertise, and insights as someone running a small business in a highly regulated market. I wanted to have a voice in shaping legislation related to crucial topics that are important to me like providing an equitable pathway in the cannabis space. By being present at Lobby Days, I could truly contribute to the development of policies that would essentially help shape policies that promote a safe, inclusive, and thriving cannabis industry for the benefit of all.
You were a member of last year’s Delegation. Tell us why you chose to return this year, and how your experience last year influenced your game plan for this year.
Dr. Adrian:
Last year was more about figuring out who in each office was the one driving the cannabis policy car, if you will, meeting them where they were, and schooling them up. This year we did a better job as a small group in each office using each of our bios to tell an impactful story regarding the impact of SAFE Banking and 280E, and tying it to what some offices have done in their home district.
Raina:
It was a wonderful experience to participate in Lobby Days 2023, especially after attending last September for the first time and learning so much. I appreciate that this year’s meetings were extended over two days, following in-person training at the glorious Michael Best Strategies office penthouse.
Like last year, I found that most Congressional staffers are quite open-minded and seek to understand our points of view to correctly convey them to the lawmakers they serve. I learned that we don’t have to agree on every single detail to come to a compromise, especially since the People have spoken and demand some form of safe cannabis access and decriminalization nationwide. Bipartisan efforts must match public opinion.
What were the main takeaways from your experience on Capitol Hill?
Raina:
Most staffers were not familiar with 280E and how it disproportionately burdens cannabis businesses with paying upwards of 50 to 70% of revenue towards federal, state, and local taxes without the tax write-offs other industries enjoy at a 30% standard rate.The new proposed Small Business Tax Equity Act eliminating 280E for cannabis businesses would greatly improve the economic landscape, while still representing a net gain for the national economy. This credit would allow more businesses to stay afloat and continue to pay taxes at a more equitable rate over a longer period. Everybody wins!
Dr. Adrian:
SAFE Banking could potentially happen sooner than I thought if it originates from the Senate side.
Anthony:
My main experience in Capitol Hill taught me that with planning and footwork, it is possible to reach elected officials, even highly ranked officials like US Senators. And from the feedback we received from both Democrats and Republicans, most representatives are on board with all 3 (hemp updates, 280e reform, SAFE Banking).
Vanessa:
One of my main takeaways from this experience was the immense value of hearing personal stories that shed light on the diverse perspectives within a highly regulated market. By listening to the struggles and triumphs shared by individuals, I gained a deeper understanding of the challenges we all face on a day-to-day basis. I also realized that by sharing our own truths and insights, we can provide invaluable perspectives that others can learn from. Personal stories have the ability to bridge gaps in understanding and create empathy, which are crucial for the progress of any industry.
Mike:
An important component of Lobby Days is the in-person training session. This year, Reggie Babin provided some great insights. As the former Chief Counsel to Senator Charles Schumer, who worked directly on the Cannabis Administration and Opportunity Act, his words resonated throughout the room and our lobbying efforts over the ensuing two days. One thing that stuck with me is when Reggie compared the ten years it had just taken to get reform through on a non-cannabis issue. That bill had strong sentimental support and near-unanimous public opinion on its side. Given that context, it made it clear that we’re on schedule for SAFE Banking. It also means we need to be pushing on other legislation that may likewise take many years to push through.
He also pointed out how any one conversation that we have could be the one that flips the vote that is the final domino on passing legislation. That’s why our stories are so important.
What did you learn from your experience that you’d like others to know?
Raina:
As NCIA DEI Delegates we must control our own narratives and help illuminate the state of our industry by putting names and faces to our stories and sharing our triumphs and pain points. I’m glad we are revisiting the SAFE Banking Bill, which is vital to public safety and economic growth along the supply chain. It is paramount that the bill is passed in any version initially, with room for amendments to weave PLUS equity initiatives into the fabric.
Dr. Adrian:
The circle of leaders at the top of the cannabis industry is relatively small and many of those folks attend the lobby days of groups like M4MM and NCIA. Your attendance is good for business as well as for the creation of informed public policy.
Vanessa:
Another important lesson I learned was the significance of building relationships. Engaging with lawmakers directly and sharing my own personal experiences and insights was a driving force for me. It was inspiring to witness their genuine interest in hearing directly from industry professionals. Establishing meaningful connections with policymakers is key so that our industry is properly understood and represented.
Anthony:
I learned that an impassioned personal message goes a lot further than you think. Which is why we need you next year. Because we need our officials to hear your story, and how these issues affect you, your business, and your family daily.
What’s something you loved about visiting D.C. outside of the Lobby Days activities?
Vanessa:
It was the opportunity to connect with my fellow members on a deeper level that truly resonated with me. During our time together, I had the privilege of hearing their unique personal stories and gaining a deeper understanding of what had motivated them to participate in Lobby Days. These stories were inspiring and just reminded me of the incredible passion and dedication within our community.
The personal stories, the camaraderie, and the bonds we formed have created a network of support and friendship that extends far beyond the event itself. It was a truly special aspect of the trip that I will cherish for years to come.
Dr. Adrian:
Just seeing the unique D.C. cannabis market in action with entrepreneurs like Barry Doyle/Embers and others holding unique events. As Anthony Jenkins from San Francisco put it, “it was like seeing the future of cannabis in the U.S.”
Raina:
I appreciated that this year my group had time between and after meetings to visit D.C. landmarks like the Botanical Garden, the Dr. Martin Luther King Memorial, and the Washington Monument. I even extended my stay to experience the phenomenal National Museum of African American History and Culture.
Anthony:
The botanical garden was dope!
P.S. Something else I’d like to note is that in the weeks leading up to Lobby Days, I embarked on the Equity Workshop Tour, a series of workshops held in four cities, bringing together industry stakeholders, leaders, advocates, and regulators. This experience was highly informative for me to hear all these stories prior to our lobbying work in D.C. It was also great to see some of the same faces that I had seen across the Tour again in D.C!
Member Blog: From Seed to Harvest – A Guide to Successful Cannabis Cultivation
As the cannabis market continues to experience exponential growth, cannabis business professionals are constantly seeking ways to capitalize on this booming industry.
With the market projected to expand from USD 28.266 billion in 2021 to an astounding USD 197.74 billion in 2028 at (a CAGR) of 32.04%, it’s evident that there is immense potential for success in the cannabis sector.
However, to truly thrive in this competitive landscape, it’s crucial to have a solid understanding of the cultivation process from seed to harvest. That’s why in this guide, we will walk you through the essential steps and best practices for successful cannabis cultivation.
Let’s begin!
Choosing the Right Seeds
The first step in successful cannabis cultivation is selecting the right seeds. With a variety of strains available at a seed shop, it’s important to consider your preferences and goals. Are you looking for high THC content or a strain that offers more CBD? Do you prefer a Sativa or an Indica-dominant plant?
Invest time researching and selecting the best seeds to lay a strong foundation for your cannabis cultivation journey. You can even contact the seed shop and discuss your goal and get their recommendations.
Germination
Once you have your seeds, the next step is germination. It is the initial stage of cannabis cultivation, where the seeds begin to sprout and develop into seedlings. Here, the seeds absorb water, triggering biochemical changes that activate growth.
Start by soaking the seeds in a glass of water for about 24 hours to encourage the process. Then, transfer the seeds to a moist paper towel and place them in a warm and dark environment. Within a few days, the seeds will crack open, and tiny root and shoot structures will emerge, signifying the successful initiation of the growth cycle.
Seedling Stage
The next step is to transfer them to a growing medium. Use small pots or seedling trays filled with light, airy soil mix. Make sure the soil is moist but not overly saturated. Provide your seedlings with 18-24 hours of light daily, preferably using fluorescent or LED grow lights.
During the vegetative stage, your cannabis plants will focus on growing leaves and branches. To promote healthy growth, give your plants at least 16 hours of light daily. You can use specialized grow lights or take advantage of natural sunlight if growing outdoors. Also, maintain a temperature range of 70-80°F (21-27°C) and monitor humidity levels to avoid excessive moisture.
Using nutrient-rich fertilizers with higher nitrogen content is also recommended during this stage. It supports robust vegetative growth and prepares the plants for the subsequent flowering phase. Follow the instructions on the fertilizer package for dosage and frequency.
Note: Ensure the soil is evenly moist but not waterlogged when watering. Overwatering can lead to root rot, so allow the soil to dry out slightly between waterings.
Flowering Stage
After a few weeks of vegetative growth, your cannabis plants will enter the flowering stage. To initiate flowering, you must adjust the light cycle to 12 hours of light followed by 12 hours of complete darkness. (This is also known as photoperiod lighting.)
This change in light schedule signals the plants to begin producing flowers. However, it’s crucial to maintain consistent light and dark periods to avoid stressing the plants. Also, remember that the length of the flowering stage varies depending on the strain, typically lasting 8-10 weeks.
Harvesting
The moment you’ve been waiting for has arrived—it’s time to harvest your cannabis. Look for signs that the plants are ready, such as the appearance of trichomes (tiny, crystal-like structures) on the flowers. Trichomes will change from clear to cloudy or amber, indicating the optimal time for harvesting.
Use a magnifying glass or a microscope to examine the trichomes closely. Once ready, carefully cut the branches and trim away the excess leaves. Keep in mind that harvesting too early or too late can impact the potency and overall quality of your final product. So, be patient and wait for the optimal time when the trichomes have reached their desired color and maturity.
The Bottom Line
Successful cannabis cultivation is a multifaceted process requiring attention to detail, patience, and continuous learning. By following the guidelines outlined in this guide, you can ensure a high-quality yield, positioning yourself as a leading player in the rapidly expanding cannabis industry.
Author Bio: Erika Cruz is a content writer at Outreach Monks, a leading marketing agency known for its innovative digital solutions. With her expertise in crafting compelling copy and engaging content, Erika helps clients build their brands and connect with their target audience.
Committee Blog: How Can Retailers Improve the Customer Experience?
by NCIA’s Retail Committee
Contributing Authors – Ace Castillo, Brian Anderson, Tony Trinh, Pete Longo, Nicole Rivers, John Kent, Larina Scofield, and Brian Hart
In a competitive market the customer experience is one of the biggest factors in the success of a company. This begs the question as to how to improve the customer experience? In one simple word, service. But what can retailers do to provide service to the customers? After consulting several members within the NCIA retail committee, here are a few takeaways.
Education
This applies to both the customer and the employee. While there are certainly customer-facing employees who have strong knowledge and have made a great impression on customers, a common trend is there is a lack of consistency with employee knowledge and communicating information. One can go into a retail location and ask the same question to four budtenders and get five different opinions. This is often a reflection of the lack of standardized and consistent training provided by management. There are certainly challenges regarding the high turnover of employees in the cannabis industry however management needs to find solutions to ensure every employee is trained in the same way so there is a standard of cannabis knowledge. Once that standard is in place, customer-facing employees can provide consistent and well-informed information to the customer. Examples include communicating the properties of the plant like that of the different cannabinoids and terpenes, their effects, and which cannabis products can maximize the desired effect of the customer.
Engagement
Engaging customers and the community improves the overall customer experience. Often when applying for a license a retail location has a community engagement plan that looks promising but doesn’t get executed. It is understandable there are a litany of tasks needed to be performed but if a retail location wants to improve the customer experience, engage the customer and community. Host events where a retail location can get to know the customer and community and provide value in these events through education. Engage community leaders and people who have concerns about a retail location in their area. This does not mean people will change their opinions however if they feel they are being listened to and have respectful communication then the overall reputation of a business will be improved upon. A good business reputation will improve interactions with customers. Also, have retail employees engage customers, this goes back to sharing information about the plants and products.
Process Development
Evaluate and improve the customer experience. If one trains employees and engages customers, leverage these experiences to improve the process. One conversation can provide valuable insight as to how to improve service. Another conversation may provide insight as to what products customers find value in or importantly detract value. It could be that too many customers find the explanations provided by trained retail staff are too detailed or too vague. If that is the case, make the appropriate changes to improve the process. Customers will notice when changes are made for their benefit and this strengthens their desire to return to the retail location.
Data Analytics
Observe quantifiable patterns and this doesn’t need to be over complicated. What are customer flow-through rates? Is there a time of day where there is an influx of customers and could there be a correlation as to what they are buying? Is there a time of day that many customers come in for a specific item and through this observation can changes be made to make the process easier and the overall experience better? It could be that customers at a specific location prefer a specific brand or type of product and by having the right levels of inventory a retail location won’t run out of products and disappoint the customer. Conversely if there are products that are not selling and could potentially serve as an unwanted distraction to customers, it could be possible the customer experience would be improved upon by removing the product. Reviewing data about customers does not need to be intrusive and can be viewed at a high level.
Company Values
Does a retailer have a list of values, are they authentic, and is it followed? Keeping to company values provides direction and commonality between the company and the customer. Is there a retailer that genuinely cares about kindness and is it practiced throughout the company? If the owner of the company treats a manager with kindness and the manager treats customer-facing employees with kindness, there is a greater likelihood the customer-facing employee will treat the customer with kindness. Whatever the values of the company are, they need to be announced and if practiced, customers will see it in everyday interactions and that can make the difference from good to great.
As one may notice, the aforementioned tips are not revolutionary or the first of their kind. Instead, these are ideas that can be practiced daily and make small but incremental improvements. We encourage you to try these tips out and through consistency over time, these incremental improvements will compound and improve the customer experience.
Brian Hart is a consultant and entrepreneur in the cannabis industry and has both academic and practical experience within the cannabis industry. Having written his master thesis using a neoclassical economics model to conduct an industrial analysis of the Colorado Cannabis industry, Brian grew and sold cannabis and has consulted on the industry for several years nationally as well as internationally.
NCIA Members United in D.C. at Lobby Days! Join Us Next Year!
Photo By CannabisCamera.com
by Michelle Rutter Friberg, NCIA’s Deputy Director of Government Relations
Essentially every industry and association with a presence in Washington, D.C. hosts their own lobby days, advocacy days, or fly-ins – whatever you want to call them – where their members come to the Capitol to lobby Congress on their respective industry and legislative issues.
Thanks to NCIA, the cannabis industry is no different. In fact, just a few weeks ago, more than 100 members of the National Cannabis Industry Association (NCIA) descended upon Capitol Hill for NCIA’s 11th Annual Cannabis Industry Association Lobby Days. Lobby Days are an opportunity to advocate for our industry and tell Capitol Hill staff about the real, lived, on-the-ground experiences that cannabis professionals experience daily.
Planning 150+ meetings over the course of two days with 100+ attendees and 21 teams is about as easy as it sounds. That’s not to mention the multiple events, a congressional briefing, and training sessions! But that’s exactly what the NCIA team does for our members every spring. At lobby days, NCIA members gather to amplify our message and make their voices heard in the halls of Congress, while simultaneously forging strong relationships with the most influential leaders in the cannabis industry.
With more than 80 freshman members in Congress this session and multiple bills that have yet to be reintroduced, we wanted to focus our efforts on educating new members about the issues the cannabis industry – and the people that comprise it – face regularly. Many of these members and their staff have never heard of 280E, haven’t had to vote on SAFE Banking (yet!), and are on the fence about legalization, while others have never even talked with a cannabis professional. As a result, it was incredibly important to us that we reach out to those offices and provide them with the resources they need to best inform their position on the various policy areas that cannabis touches.
After arriving in D.C., attendees were greeted with a tropical vibe at our welcome reception at Tiki TnT & Potomac Distilling Company. This gave teams an opportunity to meet up ahead of meetings and mingle with other professionals who made the trip. The next day, we all gathered bright and (very) early for our mandatory breakfast training ahead of shuttling to the Capitol grounds for our group photo. At the training, attendees were able to grab a quick bite to eat, drink some coffee, get together with their teams, and get the final “do’s and don’ts” for their meetings. After our training and group photo, our teams split off for their meetings and reconvened at the end of the day for our stunning closing reception. There, attendees debriefed after an incredibly productive day and unwound with beautiful views, some drinks, and a dreamy jazz band. On the final day, attendees began their morning with a Senate briefing focused on SAFE Banking, where they rubbed elbows with congressional staff. Post-briefing, teams broke off for their final meetings, and just like that, lobby days 2023 was a wrap!
It’s no secret that the cannabis industry is undergoing significant struggles and we’re feeling that squeeze in Washington, D.C. Many companies have downsized and laid off government relations professionals, while others continue to just hope that Congress will pass reform magically. The truth is that lobbying, advocating, and being active in the legislative process are critical to moving our industry forward. Stay tuned for other citizen lobbying opportunities, and take it to the next level by sponsoring NCIA’s 12th Annual Cannabis Industry Lobby Days in 2024!
Member Blog: Quality Over Quantity – Why Stronger is Not Always Better
by Andrew Kaye, Sweet Leaf Madison Capital
Over the last 15 years, cannabis has seemingly catapulted away from the days of schwag and dirt weed. Today, we are seeing THC levels well beyond percentages that were displayed in dispensaries 10 years ago when cannabis first became legal in certain states. Advancements in technology, a better understanding of growing cannabis, and strain cloning has allowed for growers and chemists alike to fine-tune the plant to offer more bang for our buck – but not everyone needs to blast off every time they light up, right?
Right.
Recently, there has been a shift in the way we approach cannabis use, especially for medicinal purposes – proper dosing is everything. These stronger strains that have been Frankensteined together to ensure a potent one-hit high making it nearly impossible to provide a controlled dose for someone just looking for a chill evening or relief from their chronic pain. Granted, these strains have their place among seasoned tokers, but for others who are novice cannabis enthusiasts or patients looking for a treatment, stronger does not necessarily mean better. More intention should be put toward partaking, and it is as simple as asking yourself a few questions: How do I want to feel? What do I want to do? Where am I going? What hurts? Who is part of the experience?
Realistically, when was the last time you went to the bar to enjoy a casual night out with friends and started throwing back tequila shots until your knees buckled?
Hopefully, you are not recounting a night where that happened, but if so, you can probably guarantee that you would not put yourself in that situation again, at least not right away. Be honest with yourself, answer the questions above and chat with budtenders to find the best solution for you.
Knowledge is Your Best Friend
For a lot of people entering dispensaries for the first time, they see these high THC numbers and equate it to a better high, but the reality is that cannabis potency can be attributed to more than the THC percentage. Terpenes, differing cannabinoids and other compounds found within the plant also play a major role in how strong the strain is and what effect it has on your body and mind. Think of the subtlety of wine versus the kick of jello shots.
This is why it is important to talk with budtenders to better understand which strain is going to work best for what you are seeking. The problem today is that dispensaries are experiencing high turnover rates, as 55% of budtenders who held jobs over the last year left within 12 months of starting, according to a Headset market report. Losing seasoned employees not only impacts the store itself, but customer service tends to take a hit (no, not that type of hit). Inexperienced budtenders might be rushed to the counter without proper training, leading to misguided direction and customers walking away with flower or edibles that will send them to space, or to a space that they did not intend to go. Again, there is nothing wrong with having highly potent strains, but making and distributing them comes with a responsibility toward customer and patient care. As more states migrate to adult use cannabis, many are abandoning the medical dispensary model and focusing on high-profit strains, not curative or palliative care. Dispensaries need to ensure they are properly onboarding and training new employees to provide the best service possible.
The Future of Cannabis
As science improves and technology becomes more refined, cannabis potency is going to continue to go up, but it also means that mid- and low-potency strains will get better. If you look at the craft beer industry, the days of high abv IPAs and stouts are slowly fading and more focus is being put on taste and balance.
Since 2014, there has been an almost “gold rush” mentality where growers were fine-tuning their product at a high rate to offer a better punch than their competitors, but in 2023, after nearly 10 years of legal cannabis, customers are looking to refine their tastes and highs.
For most, the quality of the strain is going to be far more beneficial than the quantity of THC, but at the end of the day it is all preference. So do yourself a favor the next time your supply is low and chat with budtenders – lean on their expertise and compare with your own research. Try different strains along the potency spectrum and really consider taste. No one consumer is the same; make your experience yours. The higher the price is not always the nicer the nice.
Andrew Kaye has been involved in all aspects of the financial services industry, as a fund portfolio investment manager, investment banker, family office investor and attorney. He has worked with start-ups on their first raise through global enterprises undertaking billion-dollar stock offerings, and has significant investment experience in the cannabis industry. Currently, Andrew works as Sweet Leaf Madison Capital’s Chief Commercial Officer. Lending his expertise toward the creation of middle market financing solutions for real estate and equipment financing needs in the cannabis space.”
“Sweet Leaf Madison Capital provides non-dilutive, asset-based lending solutions to the underserved middle market of the cannabis industry by originating real estate loans, equipment financing, securitized term loans, and more for entrepreneurs and businesses. The company is based in Denver, Colorado and has offices in New York City and West Palm Beach, Florida. To learn more or complete a loan application, visit Sweet Leaf Madison Capital online, or continue the conversation on LinkedIn, Twitter and Facebook.”
Andrew J. Kaye is Chief Commercial Officer of Sweet Leaf Madison Capital. He can be reached at akaye@sweetleafmadison.com.
Member Blog: What Does 280E Mean for the Cannabis Insurance Landscape?
The legal cannabis industry is growing at an unprecedented rate, with more and more states legalizing its use for medical and recreational purposes. However, despite this progress, cannabis businesses face a major obstacle: Section 280E of the Internal Revenue Code. This provision is a significant burden on cannabis businesses, limiting their ability to take deductions for basic expenses like rent, utilities, and employee salaries. The result is a higher tax burden and reduced profitability, putting cannabis businesses at a disadvantage compared to other industries.
Section 280E was introduced in the 1980s as a way to prevent drug dealers from taking business deductions on their tax returns. At the time, the provision was aimed primarily at illegal drug dealers. However, when it comes to cannabis businesses, Section 280E has become a significant hurdle. The problem is that while cannabis is legal for medical or recreational use in many states, it remains a Schedule I drug at the federal level. This means that cannabis businesses are still subject to the same limitations as illegal drug dealers when it comes to tax deductions.
The impact of Section 280E on cannabis businesses is significant. Without the ability to deduct basic expenses, cannabis businesses face higher tax burdens and reduced profitability. This makes it difficult for them to reinvest in their operations and grow their businesses. In addition, the provision makes it challenging for cannabis businesses to obtain financing, as many traditional lenders are hesitant to work with them due to the regulatory environment and the industry’s status as a Schedule I drug.
The insurance industry plays a vital role in supporting the cannabis industry. With the help of insurance professionals, cannabis businesses can protect their assets, mitigate risks, and navigate the complex regulatory environment. However, insurance providers also face challenges in the cannabis industry due to the regulatory environment and the industry’s status as a Schedule I drug. For example, some insurance companies are hesitant to provide coverage to cannabis businesses due to concerns about federal prosecution.
Despite these challenges, there are insurance providers that specialize in the cannabis industry and offer tailored solutions to cannabis businesses. By working with these providers, cannabis businesses can protect their assets and minimize risks, while also demonstrating to potential investors and lenders that they are taking the necessary steps to manage their risks.
In addition to the insurance industry, there are other steps that policymakers can take to support the cannabis industry. Revising Section 280E is one of the most critical steps that can be taken. By allowing cannabis businesses to take more deductions on their tax returns, policymakers can help level the playing field and create a more equitable regulatory environment for the industry. This would enable cannabis businesses to reinvest in their operations, grow their businesses, and create jobs.
One could say that 280E could be equally or more importantly about de-scheduling cannabis than about changing a tax code. This a vital step that policymakers can take to remove cannabis from the list of Schedule I drugs. The current classification of cannabis as a Schedule I drug is outdated and based on outdated stereotypes. This is also contributing to a massive roadblock with the potential to destroy many businesses in the legal market, which only helps the illicit market thrive. Removing it from the list of Schedule I drugs would enable researchers to study cannabis more effectively and provide a clearer understanding of its medical benefits and potential risks. It would also allow cannabis businesses to operate more freely and obtain financing from traditional lenders.
Creating a more supportive regulatory environment for the cannabis industry is critical to its success.
With the help of insurance professionals, tailored solutions, and supportive policymakers, the cannabis industry can continue to grow and contribute to the economy. Revising Section 280E and removing cannabis from the list of Schedule I drugs are essential steps that can be taken to support this critical industry.
Valerie has over 16 years of experience in the insurance industry with specialized niches in cannabis, real estate, and community associations. With experience working for companies such as McDermott Costa Insurance Brokers, AmWINS Group, Inc., Commercial Coverage Ins. Agency, and Colemont Insurance Brokers, Valerie has developed a love of helping clients navigate the world of insurance by creating an understanding of the value behind insuring their business. In addition to her professional work, Valerie serves as the CREW East Bay Chair on the Programs Committee, is a National Cannabis Bar Association member, NCIA member, and volunteers in East Bay communities with Richmond Grows Seed Lending Library to show people how to save vegetable seeds and grow their own food. In 2021, Valerie received the 2021 and 2022 CREW East Bay Connections Award and was a nominee for the Elevate 2021 Industry Impact award.
With a drive and passion for helping people, Valerie has gone back to her long-standing roots in the plant medicine industry and uses her unique lens of growing up surrounded by cultivators and sellers to validate her client’s business needs. Valerie strives to break the mold of how insurance and cannabis has partnered together to give back to the community she grew up in. With a strong insurance background and an in-depth knowledge of the cannabis industry, Valerie has been a trusted advisor for over 70 cannabis clients.
For more information on Liberty’s National Cannabis Practice Group, please reach out toValerie Taylor, Vice President (National Cannabis Practice Leader), The Liberty Company Insurance Brokers.
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by Mike Lomuto, DEI Manager
2023’s Lobby Days DEI Delegation:
Raina:
Author Bio:
by NCIA’s Retail Committee
Andrew Kaye has been involved in all aspects of the financial services industry, as a fund portfolio investment manager, investment banker, family office investor and attorney. He has worked with start-ups on their first raise through global enterprises undertaking billion-dollar stock offerings, and has significant investment experience in the cannabis industry. Currently, Andrew works as Sweet Leaf Madison Capital’s Chief Commercial Officer. Lending his expertise toward the creation of middle market financing solutions for real estate and equipment financing needs in the cannabis space.”
Valerie Taylor, Producer, Vice President and National Cannabis Practice Leader,